PepsiCo and GLAAD battle bullying with 'Purple On!' campaign

PepsiCo announced its "Purple On!" campaign against bullying. The initiative supports GLAAD's annual Spirit Day, which takes place on Oct. 16. Spirit Day inspires citizens to wear purple to show their stance against bullying, and also to show support for lesbian, gay, bisexual and transgender youth.

"PepsiCo is deeply committed to building a workplace environment where all of our associates can bring their whole selves to work and are empowered to reach their full potential," said PepsiCo chairman and CEO Indra Nooyi. "That's why we are pleased to partner with GLAAD in support of Spirit Day, which fosters a spirit of inclusion in our communities."

As part of the campaign, PepsiCo is encouraging its employees to wear purple on Spirit Day and to share with their communities GLAAD's anti-bullying messages and resources. PepsiCo also will be active on social media using the hashtags #SpiritDay and #PurpleOn.