GameStop launches PowerUp Rewards Credit Card

GameStop has teamed up with Alliance Data Systems Corporation (ADS), a leading global data-driven marketing and loyalty programs provider, to deploy a GameStop-branded private label credit card program.



Under the terms of the long-term agreement, Alliance Data’s Retail Services business, which manages more than 135 private label and co-brand credit programs, will deliver a customized loyalty-driven private label credit program designed to further enrich GameStop’s relationship with its more than 28 million members of the successful PowerUp Rewards loyalty program.



According to the companies, the PowerUp Rewards credit card will provide cardholders with convenience and benefits exclusive to account holders, including being able to make purchases with the card in-store and online, promotional financing for larger purchases, online and mobile platform card management and payment services, as well as no annual fee and exclusive offers for savings throughout the year. Upon the opening of an account, PowerUp Rewards Pro members will receive a one-time award of 15,000 bonus points, and PowerUp Rewards Basic members will receive a one-time award of 5,000 bonus points.



GameStop PowerUp members earn points for purchases and get access to exclusive offers, news and events. The Pro membership is a paid membership that enables members to earn more points and privileges. PowerUp Rewards points can be redeemed for products, including great gaming gear, limited edition collectibles, hard-to-find gaming items, discounts on merchandise and coupons for additional savings.



“GameStop is known for giving ‘power to the players’ with our unique buy-sell-trade program and the membership benefits of PowerUp Rewards. Recently, many of our customers have asked us for a financing solution to extend their purchasing power. We are pleased to give them one in time for the holiday season,” said Frank Hamlin, chief marketing officer at GameStop. “Now, the GameStop PowerUp Rewards Credit Card gives even more power to our customers, allowing them to get bonus points, and if they desire, pay over time for all the great new and pre-owned items we sell – games, gaming consoles, accessories, tablets, smart phones and more.”



The credit card program will leverage Alliance Data’s unique multichannel approach to acquiring new cardholders. As part of the agreement, GameStop will have access to Alliance Data’s digital and mobile capabilities connected to the card program.



“GameStop is the premier retail destination for all things related to video games, and this is a tremendous opportunity for Alliance Data to partner with a brand that is focused on building strong relationships with its members and understanding how they like to shop and be rewarded,” said Melisa Miller, president of Alliance Data Retail Services. “We look forward to collaborating closely with this industry leader to help them drive long-term loyalty, grow sales and give its valued members even more reasons to shop frequently.”