Digital Marketing

New York -- Target Corp. is extending its mobile strategy with two new options. The retailer has adopted Like2Buy, a platform that enables the chain’s Instagram followers to easily buy products featured in photos from participating brands. Target also is integrating the software for Apple’s new mobile payments service, Apple Pay, into its mobile app.

GameStop has teamed up with Alliance Data Systems Corporation (ADS), a leading global data-driven marketing and loyalty programs provider, to deploy a GameStop-branded private label credit card program.

New York -- With just 105 shopping days left until Christmas (as of Sept. 10), Toys “R” Us outlined its holiday strategy at a preview event in New York City. Among the highlights: free online layaway, enhanced loyalty program, improved online and in-store checkout, and two new in-store shops.  
    
“Our focus at Toys “R” Us for the 2014 holiday season is to make it easy for customers to shop with us, both in-store and online,” said Hank Mullany, president, Toys “R” Us, U.S.

Chico’s FAS has enlisted Borderfree — a leading operator of an international technology and services platform — to help the omnichannel specialty retailer expand its e-commerce capabilities globally.

As a result of the partnership, the retailer will now be able to transact with shoppers in more than 100 countries and territories worldwide in more than 60 global currencies.

New York – Proximity marketing solutions provider Thinaire is introducing its new ActiveShopper digital-coupon-solution that lets brands and retailers deliver incentives to shoppers in the store. Thinaire has integrated loyalty rewards and coupon delivery into its cloud-based mobile engagement platform.

Maxwell House has launched a sponsored digital content series called "Made Right Here," that showcases “made-in-America” stories as part of its efforts to rejuvenate the brand and tap into a new generation of coffee drinkers.

Produced in partnership with Coolfire Studios and Mr. Here Productions, "Made Right Here" features the people behind products manufactured all across the country, from the small sheds and workshops of artists to large gleaming factories run by assembly lines.

Rakuten has confirmed that it is in the process of acquiring Ebates, a provider of the largest cash-back shopping website in North America, for a total consideration of $1 billion in cash and will hold 100% of Ebates’ outstanding voting stock.

Duluth, Minn. -- Maurices, a subsidiary of the Ascena Retail Group, announced that Ali Wing has been named chief marketing officer, executive VP of digital commerce. Wing joins Maurices after 10 years as CEO and founder of giggle, a multichannel retailer, wholesaler and licenser of baby products.