Digital Marketing

Rakuten LinkShare saw strong third quarter results in its global performance marketing network. Along with double-digit growth, the affiliate network reported a significant increase in the percentage of sales transacted on mobile devices.

The company reported an increase in same store sales in the U.S. of 22% year-over-year, and an increase in same store sales in the U.K. of 34% year-over-year.

New York -- Putting social media functions entirely within control of marketing and communications is a mistake, according to a new study conducted by Tata Consultancy Services, a leading IT services, consulting and business solutions organization, of over 60. Forty-five percent of respondents in North America said marketing controls social media, but most companies aren’t satisfied with this structure.

Plano, Texas -- J. C. Penney Company has teamed up with the shopping app, Shopkick. Shoppers will be able to earn "kicks," Shopkick’s proprietary reward currency, along with special offers from Penney, when visiting the retailer’s store locations across the country.

Shoppers at J.C. Penney stores this holiday season will discover a more rewarding experience following the retailer’s decision to team up with leading retail app Shopkick.

J.C. Penney shoppers will be able to Shopkick’s currency known as "kicks” along with special offers from the retailer when visiting any of its nearly 1,100 stores

New York -- The Millennial generation is expected to outspend Baby Boomers by 2017, yet retailers underestimate the size and purchasing power of this consumer, according to a new study by Berglass + Associates and Women’s Wear Daily.

The study, “What Happens When Millennials Get the Wallet,” found that retailers do not fully understand the needs of Millennials and are employing business strategies and tactics that do not apply to this customer.
 

Minneapolis – Target Corp. is making a big online push for the holidays, including expanding its in-store pick-up program for products ordered online to all of its U.S. stores by Nov. 1 (the service is now available in about half of the chain’s locations). And for the first time, Target will promote the concept of Cyber Week, with an ad campaign Dec. 1 through Dec. 3 that focuses on Cyber Week deals including Cyber Monday.

Despite the challenging economic landscape and a decrease in firearms sales, Cabela’s comparable store sales for the third quarter ended Sept. 28 increased 3.9% — the company’s eighth consecutive quarter of comp store sales increases. Excluding firearms, comparable store sales increased 5.3%.

Target is getting ready for the holidays with a big multichannel push that includes expanding its in-store pick-up program for products ordered online to all of its U.S. stores by Nov. 1 — a service that is now available in about half of the chain’s locations.

Target will run an ad campaign Dec. 1 through Dec. 3 that promotes deals during Cyber Monday and the rest of Cyber week.

Palo Alto, Calif. -- PunchTab, an omni-channel loyalty and engagement platform, announced that Arby’s Restaurant Group, Cosi and Bareburger have adopted PunchTab’s technology, and are benefitting by offering rewards to customers across multiple channels. In fact, research shows, customers are 2.5 times more likely to buy when engaged on multiple channels.

Toronto -- Shoppers Drug Mart is teaming up with Beyond the Rack, the online shopping club, to provide Shoppers Optimum members with exclusive deals on designer fashions and accessories.

Shoppers Optimum members are invited to join a new subscription-based retail website that offers exclusive savings and rewards on designer fashions and accessories. Those who register can receive special weekly product offers from Beyond the Rack while collecting 10 Optimum points on every dollar spent.