Chico’s FAS leverages Borderfree to reach international shoppers

Chico’s FAS has enlisted Borderfree — a leading operator of an international technology and services platform — to help the omnichannel specialty retailer expand its e-commerce capabilities globally.



As a result of the partnership, the retailer will now be able to transact with shoppers in more than 100 countries and territories worldwide in more than 60 global currencies.



Known for its namesake Chico’s brand, Chico’s FAS also owns and operates White House Black Market, Soma and Boston Proper. The company’s specialty apparel, intimates, accessories and other products are available at stores throughout the U.S. and Canada and can now be purchased online by international shoppers around the world.



“We are excited to tap Borderfree as a strategic partner to help Chico’s FAS serve international shoppers with ease and consistency,” said Miki Berardelli, president, digital commerce and chief marketing officer, Chico’s FAS. “From logistics to fraud management to market insights, we look forward to leveraging the Borderfree platform to the fullest extent to grow our international presence while maintaining the core values of our brands.”



Borderfree’s platform makes Chico’s FAS brands available online to approximately 2 billion global consumers. In addition to Borderfree’s comprehensive logistics and transactional support, Chico’s FAS will be able to leverage the company’s consumer insights, local market intelligence, international marketing strategies and promotional campaigns with third-party partners.



“Chico’s FAS offers a compelling suite of sophisticated women’s brands that are a great fit for the international marketplace,” said Michael DeSimone, CEO, Borderfree. “We are pleased to work with Chico’s FAS to capture existing international demand for its offerings and use our years of insight and experience in cross-border ecommerce to support and accelerate the company’s global growth.”