Digital Marketing

Hackettstown, N.J. – Custom couponing app Photopon is releasing version 2 of its iOS app, which lets consumers select nearby deals, attach a personal photo and write a message to create a personalized coupon that can be shared through the app, email, text messages or social networking sites.

Southport, Conn. -- ShopRoxx, a retail store specializing in the latest fun-and-fresh fashion trends for young women, has chosen eWay Direct’s Calibr email platform to deliver more high-value repeat customers and better overall ROI for 2014.

New York – Despite many forecasts of a gloomy holiday season for retailers, Deloitte is predicting an increase in consumer spending. Deloitte's 28th annual survey of holiday spending intentions and trends indicates shoppers surveyed plan to spend an average of $421 on holiday gifts this year, up from $386 last year. They also expect to buy an average of 12.9 gifts, ending a five-year decline in the number of gifts they plan to purchase.

Kohl’s is the latest department store to announce that it will open its doors at 8 p.m. on Thanksgiving Day, as it kicks off its Black Friday event earlier than ever.  

Stores will be open for 28 hours straight, from 8 p.m. Thursday, Nov. 28 through midnight Friday nationwide.

Despite many forecasts of a gloomy holiday season for retailers, Deloitte is predicting an increase in consumer spending.

Menomonee Falls, Wis. -- Following the lead of rivals Macy’s and J.C. Penney, Kohl’s Department Stores announced it will open its doors at 8 p.m. on Thanksgiving Day,  kicking off its Black Friday event earlier than ever.  

Stores will be open for 28 hours straight – from 8 p.m. Thursday, Nov. 28 through midnight Friday nationwide.

Columbus, Ohio – Big Lots has named Andrew Stein as senior VP, chief customer officer. Prior to Big Lots, Stein was a marketing executive at Kmart, where he served a number of roles leading up to his appointment as chief marketing officer in August 2011. Stein’s appointment is in line with Big Lots’ intent to expand its digital presence.

New York – Tiffany & Co. is relaunching its Tiffany.com e-commerce site. The site includes enhanced zoom capabilities and several expanded sections.

Blue Book, the company’s collection of couture jewels, is showcased with scenes from the Tiffany Workshop where they are created, as well as an expanded engagement section with a gemologist’s video and review of Tiffany’s quality standards.

Minneapolis – Target Corp. is enlisting Jonna Mendez, a former CIA officer and mom who will serve as a “Kids’ Gift Detective.” Inspired by her years of CIA experience, Mendez will offer online tips and techniques via a video series at ABullseyeView.com where she works with popular mom bloggers.

In addition, Target will offer a dedicated kids’ gifts page on its website and will launch a digital gift catalog in early November.

Wayne, N.J. -- Toys “R” Us 2013 holiday marketing plans include  a new TV campaign that will feature a group of real-life children from local New York charities who think they’re going on a field trip, but actually are going to a Toys “R” Us store where they are given free rein.

Featured at the end of each TV commercial and throughout many of the company’s print and online marketing vehicles, is the hashtag, #WishinAccomplished.