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Chico’s expands e-commerce with Borderfree


New York — Chico’s FAS Inc. has partnered with Borderfree to expand its e-commerce capabilities globally. Through this partnership, Chico’s FAS will now be able to transact with shoppers in more than 100 countries and territories worldwide in more than 60 global currencies.

Borderfree’s platform makes Chico’s FAS brands available online to approximately 2 billion global consumers. In addition to Borderfree’s logistics and transactional support, Chico’s FAS will be able to leverage the company’s consumer insights, local market intelligence, international marketing strategies and promotional campaigns with third-party partners.

“We are excited to tap Borderfree as a strategic partner to help Chico’s FAS serve international shoppers with ease and consistency,” said Miki Berardelli, president, digital commerce and chief marketing officer, Chico’s FAS. “From logistics to fraud management to market insights, we look forward to leveraging the Borderfree platform to the fullest extent to grow our international presence while maintaining the core values of our brands.”

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