PunchTab appoints new CEO

PunchTab, a leading omnichannel engagement and insights platform, has appointed Mike Mansbach as the company’s next CEO.



The platform considers Mansbach to be a results-driven go-to-market executive who successfully led the global sales and client services team for the SaaS Division at Citrix.



“Companies want to know more about their consumers, about what makes them engage and what creates value for them,” said Mansbach. “They want to identify their fans and amplify their voices. This is what PunchTab’s team and deep science is revolutionizing, and I am thrilled to be joining the family.”



“We are embarking on a new and exciting chapter in PunchTab’s journey, and we are incredibly lucky to have Mike join our team to lead our organization to the next level,” said Mehdi Ait Oufkir, chief technology officer at PunchTab. “We’ve learned much over the last three years as we’ve talked to the world’s leading brands, researched consumer behavior and listened to the needs of CPG and retail marketers and CMOs. The technology and data science we’ve developed and the problems we’re solving for some of the world’s most powerful brands, are truly incredible.”



“PunchTab is defining the future by helping CPG brands and retailers better engage with consumers across all devices and digital channels,” PunchTab board member, lead investor, and Mohr Davidow Ventures General Partner Katherine Barr, added. “Mehdi Ait Oufkir has built a unique technology and data analytics platform, and Mike Mansbach is a proven leader with both a clear vision and a unique talent for scaling next generation technologies to meet customer needs. This combination is incredibly powerful. Mike’s reputation for exceeding customer expectations, defining and leading markets, and scaling strong global teams is well-known, and we look forward to supporting PunchTab’s exponential growth under his and Mehdi’s leadership.”



Founding CEO Ranjith Kumaran will take an active role on the PunchTab board as the company continues to create defining technology and data analytics for retail and CPG organizations.