Digital Marketing

Safeway and Giant Eagle are rolling out the inMarket Mobile to Mortar iBeacon location sensing platform at more than 150 grocery stores in Seattle, San Francisco and Cleveland, with additional retailers and markets launching in the coming months.

iBeacons are micro-location technology that use a low-energy Bluetooth signal to enable unique mobile app experiences based on the customer’s location in the store.

The phrase “massive data breach” is the last thing any retailer wants to see their name associated with, but when bad things happen to good retailers Target's response to the situation is a blueprint for other retailers.

With the new year come resolutions and Sears is looking to capitalize with the FitStudio.com “Points for Progress” program — a fitness rewards program that incentivizes members to incorporate movement into their daily lives to get and stay fit — with the help of pro football analyst and former Steeler Hines Ward.

Ann Arbor, Mich. -- Beginning in mid-2014, Domino's customers who have a Pizza Profile on their Domino's mobile app, as well as the Ford SYNC in-car connectivity system, will be able to use Ford SYNC to place their saved 'Easy Order' in just a few simple, voice-activated steps.

Increased immersion in technology — and increased questions about its effect on people’s lives and privacy. A rise in consumer expectations for speed. A shift to a visual vocabulary and the rise of telepathic technology. These, according to one trend forecast, will be among the main drivers of consumer behavior in 2014.

Austin, Texas – Shelfbucks Inc. has appointed a 25-member advisory board of senior corporate executives and business school leaders. Launched in October 2013, Shelfbucks delivers a smartphone-based technology that capitalizes on iBeacon, Bluetooth Low Energy and Near Field Communications to enable retailers to communicate special offers, coupons and other information directly to consumers in the retail setting.

The nation’s largest arts and crafts retailer plans to go public this year and the launch of a new ecommerce platform that gives Michaels Stores long overdue online sales capabilities is a key element of its growth strategy.

ECRM compared retail circular advertising in December 2012 versus December 2013 and noted trends occurring across top retail chains. Last year, Home Depot did not run any circular promotions for the month of December and instead chose to coast on Web and email promotions. These electronic offers featured 50%-off promotions, as well as one-day-only sales. Although this online-only behavior was not repeated, Web and email remained Home Depot’s main focus: a short circular with a four day duration was run on Dec. 1 with a Cyber Monday theme.

Austin, Texas -- Raley's Family of Fine Stores has selected Revionics’ social commerce solution to power a measurable social media rewards program called Extra Friendzy.

Minneapolis – Caribou Coffee has launched its new loyalty program, Caribou Perks. Customers can register by text or online.