Shelfbucks appoints advisory board

Austin, Texas – Shelfbucks Inc. has appointed a 25-member advisory board of senior corporate executives and business school leaders. Launched in October 2013, Shelfbucks delivers a smartphone-based technology that capitalizes on iBeacon, Bluetooth Low Energy and Near Field Communications to enable retailers to communicate special offers, coupons and other information directly to consumers in the retail setting.



Members of the new Shelfbucks advisory board include: Mike Clifford, former CIO of Whole Foods; Robb Walters, VP of e-commerce, Costco; Phil Thompson, CTO, Fossil; Catherine Lindner, former VP of retail marketing, Walgreens; April Carlisle, former manager shopper marketing, North America, Procter & Gamble; Richard Marcus, former CEO, Neiman Marcus; Mike Molitor, VP of e-commerce, Kohl’s; Bob Fabbio, former CEO, Tivoli; Scott Silverman, former executive director, Shop.org; Michael Tatelman, former VP, global sales and marketing, Dell; Leonard Lodish, professor of marketing, The Wharton School; Joshua Baer, founder, The Capital Factory; Jonathan Stephen, VP of mobile and emerging technology, Jet Blue; Andrew Busey, CEO, Oxygen Capital; Steve Garcia, CEO, Lynx Shopper Marketing; Asif Khan, CEO, Location-Based Marketing Association; Haley Rushing, chief purposeologist, GSD&M; Steve Tomlinson, marketing consultant; Marty Lautman, marketing lecturer, The Wharton School; Allan Markowitz and Steve Katz, Shelfbucks investors; Jim Buckley, former director of digital sales, Cox Media; John Heltzel, founder, Los Altos Advisors; Kenneth Douglas, VP of business development, ZipMark; and Nick James, an executive, BestFit Mobile.