Digital Marketing

Coupons.com, a leading provider of digital printable coupons, digital paperless coupons and mobile promotions, has acquired Yub. Terms of the deal were not disclosed.

Yub allows consumers to link digital offers and promotions to payment cards for instant savings when they use the cards for in-store purchases. Merchants, retailers and restaurants can easily track offers from online clicks to offline purchases. Coupons.com plans to bring its scale, affiliate network reach and merchant base to the Yub platform to increase consumer adoption.

Supermarket chain Raley's Family of Fine Stores has hired an Austin, Texas-based company to help it launch a new social media rewards program.

Wonderful Pistachios is heading to the Super Bowl for the second consecutive year, and is taking Emmy-award winning host and executive producer of Comedy Central's "The Colbert Report," Stephen Colbert, with it.

As part of the full-year agreement under the campaign theme, "Get Crackin', America," Colbert will star in two Super Bowl spots for the pistachio grower.

When U.S. retailers launch global e-commerce efforts, they often start with countries that have a long-standing trade history with America. Shipments to Canada are soon followed by expansion into the United Kingdom, Australia or other English-speaking areas.

Some organizations stick with this strategy — where few barriers to entry, cultural similarities and overall market understanding provide for a “safe” selling environment.

The holiday saw the launch of major consoles, and multichannel videogame retailer GameStop is looking to capitalize by declaring 2014 to be the “Year of Gaming.”

The retailer is offering select items, including console bundles, games and consumer electronics, on sale hoping to lure gamers who didn’t get everything they wanted during the holiday or are looking to use holiday gift cards. The sale runs from now through Sunday, Jan. 5.

Chelsea Handler has teamed up with 7UP Ten to challenge Americans to stop depriving themselves of the things they love in the new year.

The bestselling author and host of late-night TV show, “Chelsea Lately,” and the soda line are launching a series of videos that consumers can view and share with friends.

A program Tyson Foods developed to encourage people to make healthy choices by eating more chicken has been extended to three months and involves Facebook as a key component.

GE has launched a sweepstakes featuring its Dalmatian mascot, Artie, giving participants a chance to win a GE Artistry Series suite. The sweepstakes, which ends Tuesday, Jan. 7, is hosted on the manufacturer’s website and is designed to introduce Millennials to the brand.

Birmingham, Ala. — Online meal planning service eMeals is offering retailer-specific make-at-home menus of 500 calories or less per serving as part of its new Low Calorie Menu Plan. Consumers can specify a store such as Aldi, Kroger, Publix, Safeway, Target, Walmart or Whole Foods to take advantage of sale prices that help shape eMeals' weekly menus.

Framingham, Mass. -- Staples is changing its logo by removing the bent staple that forms the “L” in “Staples.” Initially, Staples is excluding the bent staple in its logo in a number of places, including its e-commerce site and the company's social channels such as Twitter, Facebook, and the easyBlog.