Digital Marketing

Mateo, Calif. -- ShopRunner announced a new partnership with Alipay which will pave the way for Chinese online shoppers to buy directly from U.S. retailers’ ecommerce sites. Alipay is China's leading e-payments provider and is widely used by hundreds of millions of Chinese online shoppers.  

Shopko has launched an exclusive online optical line, Asher & Ivy, which the company says combines hipster attitude with a bit of “geek chic.”

“The Asher & Ivy exclusive eyewear collection is trend-forward, fresh and fun,” said Don Bye, vp of Shopko Optical Services.  “We are thrilled to introduce this new brand on our enhanced website.”  

Asher & Ivy Eyewear is available exclusively online, however, the eyeglasses can also be shipped to any local Shopko Eyecare Center.  

Columbia Sportswear launched it’s first-ever flagship Performance Fishing Gear (PFG) concept store at the Avalon Mall in Alpharetta, Ga. 

Inspired by the performance, style and comfort needs of professional and recreational anglers, Columbia’s PFG collection is being embraced as a lifestyle brand by consumers of all ages in temperate and tropical climates across the Western Hemisphere, according to the company.

SearsRugs.com is the name of a new online marketplace that promises to make shopping for high end affordable rugs easy and fun.

The site launched recently and promises access to tens of thousands of the best handmade and machine-made rugs from around the world. SearsRugs.com, a licensee of Sears Holdings, said it is working with the retailer to provide an easy and fun shopping experience and indicated the relationship would give SearsRugs.com a substantial position in the online rug market.

Dallas -- FedEx Office is collaborating with marketing execution firm InnerWorkings Inc. to expand the range of professional print products through FedEx Office retail locations. By combining FedEx Office printing & logistics capabilities with InnerWorkings’ streamlined production platform, the retailer will be able to offer printed items such as signs and banners, flyers, posters, brochures, displays and branded merchandise.  

Emeryville, Calif. –- Jamba Juice Co. has successfully optimized a campaign leveraging Fishbowl’s Promotions Manager solution, which enabled Jamba Juice to create optimized and reliable (one time use per code) promotions, distribute them both directly and through Groupon, then authenticate and track the performance in real time, capturing the underlying transaction data.  

Bulbs.com, is set to help businesses save big when switching to energy efficient lighting products. 

A leading online lighting supplier is launching its new National Utility Rebate Program initiative to help qualifying commercial customers participate in available utility rebate incentives for lighting products throughout the United States.

American Eagle Oufitters has turned an April Fool’s joke into a business opportunity by launching its first-ever clothing line for “dogs and their owners,” American Beagle Outfitters, for a limited-edition Holiday 2014 release.