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Digital Marketing

  • Black November starts soon at Sam’s

    Sam’s Club has joined the ranks of other retailers this holiday season with a pre-Black Friday-themed promotion occurring mid-month.

    On Saturday, Nov. 15, Sam’s Club will host a one-day-only Holiday Savings Celebration featuring Black Friday pricing on featured technology, toys, apparel, jewelry and home goods items. Starting at 7 a.m. and exclusive to Sam’s Club members, families can fill their baskets in-club or online with top holiday picks while getting ahead of the typical Black Friday frenzy, according to Sam’s Club.

  • Survey: Free shipping makes consumers more likely to shop online

    Jeffersonville, Ind. --  A majority of consumers (88%) say free shipping makes them more likely to shop online, while 30% shop online to find the best deal possible and 20% to avoid holiday crowds, according to a new survey from omnichannel customer engagement technology vendor Accent.   Other notable findings include:  

  • Store of the Week: Murad, Los Angeles, Calif.

    El Segundo, Calif. -- Skincare brand Murad has opened its first stand-alone retail store, on West 3rd Street in Los Angeles.   

  • USPS will deliver seven days a week during holidays

    In an effort to handle the expected double-digit package volume growth this holiday season, the Postal Service on Thursday announced that it would be delivering packages seven days a week in major cities and high-volume areas beginning Nov. 17 through Christmas Day.

  • Staples launches omnichannel holiday promotions Nov. 16

    Framingham, Mass. -- Staples Inc. is launching holiday in-store, online and mobile deals starting Nov. 16 through Black Friday and Cyber Monday. In addition to discounts on a variety of items, Staples is offering an in-store and online price match guarantee, a new mobile app with a redesigned weekly ad page, daily deals on Staples.com, and shopping from in-store kiosks for items not available in the store.  

  • ShopRunner in partnership with Alipay for U.S. retailers

    Mateo, Calif. -- ShopRunner announced a new partnership with Alipay which will pave the way for Chinese online shoppers to buy directly from U.S. retailers’ ecommerce sites. Alipay is China's leading e-payments provider and is widely used by hundreds of millions of Chinese online shoppers.  

  • Shopko Optical goes digital

    Shopko has launched an exclusive online optical line, Asher & Ivy, which the company says combines hipster attitude with a bit of “geek chic.”

    “The Asher & Ivy exclusive eyewear collection is trend-forward, fresh and fun,” said Don Bye, vp of Shopko Optical Services.  “We are thrilled to introduce this new brand on our enhanced website.”  

    Asher & Ivy Eyewear is available exclusively online, however, the eyeglasses can also be shipped to any local Shopko Eyecare Center.  

  • Columbia gone fishing

    Columbia Sportswear launched it’s first-ever flagship Performance Fishing Gear (PFG) concept store at the Avalon Mall in Alpharetta, Ga. 

    Inspired by the performance, style and comfort needs of professional and recreational anglers, Columbia’s PFG collection is being embraced as a lifestyle brand by consumers of all ages in temperate and tropical climates across the Western Hemisphere, according to the company.

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