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Domino’s Pizza and Ford team up for new ordering app feature | Chain Store Age
Domino’s Pizza and Ford team up for new ordering app feature Ann Arbor, Mich. -- Beginning in mid-2014, Domino's customers who have a Pizza Profile on their Domino's mobile app, as well as the Ford SYNC in-car connectivity system, will be able to use Ford SYNC to place their saved 'Easy Order' in just a few simple, voice-activated steps. "This is, no question, one of the coolest in a long list of recent technology innovations for Domino's," said Patrick Doyle, Domino's Pizza president and CEO. "To be able to partner with a brand like Ford, with its terrific SYNC technology, to offer yet another way to bring our ordering app experience to life makes it all the better." Domino's customers can save their favorite pizza and menu item combination, address and payment information using the Easy Order function on the chain’s website or on their mobile app. The order can then be placed through the mobile app using simple voice commands provided by the SYNC system. The AppLink feature enables drivers to control selected apps on connected smartphones and tablets using the SYNC voice button on the steering wheel or the audio system buttons of equipped Ford vehicles. "We will continue to come up with every way possible to conveniently order from Domino's, and use technology to offer the best customer experience possible," said Doyle. "This is just the latest step, and we are very excited to roll this out later this year."
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