Digital Marketing

As Seen On TV — a multichannel distributor of products in such areas as kitchen, outdoor, electronics and clothing — is planning to acquire Infusion Brands International, the marketer behind the renowned "Dual" brand and the strategic partner of Ronco Holdings.

The creative minds from the world of auto racing have outdone themselves this time, offering an unconventional prize package courtesy of Great Clips and NASCAR’s most popular driver.

Richmond Hill, Ont. -- Interactive mobile advertising technology provider iSign Media Corp. has developed the Smart Player Kit. The solution is a form of advertising technology that combines digital signage with mobile messaging.

Through this technology, restaurants can now send real-time discounts and offers to customers’ mobile phones while they’re in close proximity or inside the restaurant ready to make a purchase.

Akron, Ohio – Kay Jewelers has launched a "Merry Match" sweepstakes on its Facebook page and for Twitter pages from Dec. 20-Dec. 24.

Groupon is offering last-minute holiday shoppers Grouponvelope and a digital gift voucher. With these new options, Groupon lets local merchants who do not have a gift card program reach customers who are looking for last-minute holiday gift ideas.

Englewood, Colo. -- Shopkick has partnered with Sports Authority. All Shopkick users will earn "kicks" just for walking in, browsing special offers throughout the store, scanning products and making purchases at Sports Authority store locations.

“We are excited to partner with Shopkick nationwide,” said Mike E. Foss, CEO of Sports Authority. “Their innovative application engages our customers in a new and compelling way, offering added benefit to shop at Sports Authority.”

Pier 1 is touting the progress it’s made with its 1 Pier 1 omnichannel strategy, following financial results for the third quarter. Pier1.com continued to outperform the company’s expectations with increases in traffic and conversion, and representing more than 4% of total sales in the quarter.

Reston, Va. -- U.S. retail e-commerce spending from desktop computers for the first 45 days of the November-December 2013 holiday season totaled $37.8 billion, according to comScore. For the first time ever, the most recent workweek saw five individual days eclipse $1 billion in spending, led by Green Monday with $1.4 billion.

Austin, Texas - A majority of consumers (79%) plan to shop the end-of-year sales after the holidays are over. In addition, a new survey from RetailMeNot and The Omnibus Company shows that nearly half of consumers (42%) report that they typically end up returning at least some gifts they receive for the holidays.