Digital Marketing

Anyone planning to attend the NRF Convention Jan. 11-14, 2015, should consider arriving one day early to attend another event that is chock-full of information and industry expertise: SuperSaturday. Each year, RetailROI independently offers SuperSaturday, a one-day event held the Saturday before the official Sunday kickoff to the NRF Convention.

This year, SuperSaturday falls on Jan. 10. Held at the PwC Auditorium in Manhattan from 8 a.m.

Discount online shopping site Overstock.com has lowered prices on books and is offering a 15% bonus to loyalty members in what CEO Patrick Byrne is calling a price war with Amazon.

"We will analyze the results and cost benefits of this price war against Amazon and decide how long to continue the promotion. Right now it's scheduled to last through Cyber Monday," said Byrne.

By Brian Mell, BannerView  

Seattle -- Eddie Bauer is opening a pop-up store in New York City on Thursday, Nov. 6. The pop-up will be open through Feb. 14, 2015 and transform into a permanent flagship store to reopen in spring 2015. The store is located in the Union Square area of Manhattan.  

Glamour girl and a fashion mogul Paris Hilton has created a new fragrance to add to her $2 million fragrance portfolio.  A new scent With Love, Paris Hilton is dedicated to Hilton’s fans around the world.

From the scent to its gracefully designed bottle, With Love, Paris Hilton explores Hilton’s more sophisticated side, according to Harry Fremont, the perfumer of Firmenich fragrance house who created this new addition to Hilton’s fragrance collection.

Los Angeles -- Lifestyle brand Paul Frank is launching a pop-up shop at the Paramount Hotel in New York City, now through Jan. 30, 2015, with omnichannel features. Customers can participate in two digital activations featuring the face of Paul Frank, Julius the monkey.

By Jeremy Geiger, Retailigence   The headline is bold, but yes, 2014 is the year of hyperlocal mobile advertising, and there are three very important trends converging today to make this happen.   The first is smartphone proliferation; according to eMarketer, smartphone users worldwide will total nearly 2 billion in 2014.   

A powerful alliance formed by News American Marketing, Acosta Sales & Marketing and dozens of leading brands and retailers have stepped up again this veterans day to remind Americans to Believe in Heroes.

Believe in Heroes is an innovative cause marketing campaign created by Acosta Sales & Marketing in 2010 to generate awareness of the Wounded Warrior Project and raise funds for the critical services the group provides to veterans. News America, publisher of the SmartSource Magazine coupon insert, signed on to the Believe in Heroes program in 2011.