Digital Marketing

Walmart continues to expand its view of Black Friday and is encouraging shoppers to do the same by rethinking the practice of waiting in line on Black Friday to secure limited quantities of merchandise.

Department store retailer Belk has enlisted a hot male model to serve as a non-traditional Santa Claus at the center of a multifaceted digital initiative.

New York -- Alibaba Group Holding Limited announced that it hosted $9.3 billion in sales on China’s “Singles Day,” an annual sales event held on Nov. 11. 

 

The E-commerce giant  said that 43 of all Singles Day transactions came through mobile devices, up from 21% in 2013.  

 

Leading national outdoor gear and apparel retailer REI named agency executive Ben Steele as the company's first ever chief creative officer.

Steele most recently served as executive creative director at Hornall Anderson in Seattle, a globally recognized brand experience design agency with additional offices in London and New York. He will start in his role at REI's headquarters on January 1, 2015.

At a time when physical books are becoming an alien concept for younger consumer, Barnes & Noble has introduced a new ad campaign that positions books as, “a gift like no other.”

Pleasant Ridge, Mich. -- Belk has teamed with HelloWorld, a provider of rich engagement solutions, to launch Santa Baby Sweepstakes, a holiday-themed multi-channel incentive program accessible across digital and mobile channels.   

Teen specialty retailer Rue21 has launched a new juniors plus size division called Rue+ the company said its customers have been asking for.

The Rue+ division is intended to serve as a destination for trendy yet affordable plus size apparel and accessories that will inspire and empower plus sized girls to feel confident in how they look, according to the company. The product offering will be available at Rue21.com and in 22 of the company’s 1,100 stores nationwide.

Plug and Play brings together retailers and start-ups that offer specific technology and expertise that can relieve merchants’ pain points. Chain Store Age’s Customer Disruption newletter provides a Q&A with the CEO of one of those companies in each issue. This time, the spotlight is on John McIntyre of Sightly.   What does Sightly do?