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Digital Marketing

  • Study: Facebook leading social network for holiday promotion

    New York -- During the 2014 holiday season, marketers will run more campaigns on Facebook than any other social network. According to new data from Experian Marketing Services, 49% of global marketers who run social-media campaigns will do so via organic Facebook posts, and 34% plan to use paid ads or boosted posts.   

  • American Eagle Outfitters delivers on European expansion promise

    London -- Challenged to grow in the U.S., teen apparel chain American Eagle Outfitters is making good on its pledge to leverage the overseas market to kickstart expansion.   

  • Survey: Consumers want Black Friday apps

    New York –- There is a high demand among consumers for mobile apps that would make the Black Friday shopping experience easier. According to data from Verizon, 80% of consumers say knowing where to get the best Black Friday deals would make their experience easier.  

  • Old Navy criticized for higher cost of women’s plus-size jeans

    New York -- A petition to get Old Navy to stop charging more for women's plus-size jeans has gathered more than 36,000 signatures online, Bloomberg reports.  

  • Survey: 68% of consumers will do most or all of holiday shopping online

    Redwood City, Calif. – About seven in 10 (68%) of consumers plan on doing most or all of their holiday shopping online. According to a new survey of nearly 1,000 consumers from from digital video advertising provider YuMe Inc., 77% are likely to buy some type of wearable technology.   Other key findings include:  

  • In store leaders becoming online laggards

    The online grocery channel, while a minor part of FMCG/CPG sales in the U.S. currently, is widely anticipated to be a primary driver of growth for the category in the coming years. And the emergence of this channel can’t happen too soon - total dollar sales for FMCG/CPG products increased just 1.5% last year according to IRI. But change is coming.

  • Big Lots launches holiday social media program

    Columbus, Ohio -- Big Lots has launched a marketing program around spurring holiday home décor purchases by declaring Nov.16-22, 2014, as the nation's first Decorate Your Home for the Holidays Week.  

  • Office Depot, OfficeMax expand Thanksgiving hours

    Boca Raton, Fla. -- Office Depot and OfficeMax retail stores will be open from 6-9 p.m. local time on Thanksgiving Day, Nov. 27, and will re-open on Black Friday, Nov. 28, at 8 a.m. with doorbuster deals. Office Depot and OfficeMax will offer special deals both in stores and online, with all online Black Friday deals starting at 12:01 a.m. ET on Thursday, Nov. 27.  
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