Digital Marketing

New York -- Online beauty retailer Birchbox is launching in Canada, marking the sixth country the company has expanded to since launching in the United States in Sept. 2010.      Since our launch in 2010, we’ve had tens of thousands of customer inquiries regarding shipping to Canada,” says Birchbox co-Founder and co-CEO Katia Beauchamp. “So we’re thrilled to finally bring Birchbox north of the border.”  

Washington, D.C. –- A large number of holiday shoppers are taking their time when it comes to starting the task of making holiday purchases. According to NRF’s Holiday Consumer Spending Survey conducted by Prosper Insights & Analytics, 45.6% of holiday shoppers say they haven’t started shopping yet.  

Bentonville, Ark. -- Following the lead of some other retailers, Walmart is spreading out Black Friday beyond the day after Thanksgiving.

 

New York -- Crocs Inc. has named McKinney as its global advertising agency of record. The agency will provide everything from creative and strategy support to media activation and brand management for all Crocs shoe collections.  

Chicago -- The growing importance of the multichannel shopping experience is highlighted in a new study by A.T. Kearney. The report, "Connected Consumers Are Not Created Equal: A Global Perspective," is focused on better understanding today's connected consumers.  

Walmart continues to expand its view of Black Friday and is encouraging shoppers to do the same by rethinking the practice of waiting in line on Black Friday to secure limited quantities of merchandise.

Department store retailer Belk has enlisted a hot male model to serve as a non-traditional Santa Claus at the center of a multifaceted digital initiative.

Leading national outdoor gear and apparel retailer REI named agency executive Ben Steele as the company's first ever chief creative officer.

Steele most recently served as executive creative director at Hornall Anderson in Seattle, a globally recognized brand experience design agency with additional offices in London and New York. He will start in his role at REI's headquarters on January 1, 2015.