Digital Marketing

Hoffman Estates, Ill. –- Sears will provide members of its Shop Your Way loyalty program access to many Black Friday deals one full week before Thanksgiving,on Sears.com from 6 p.m. on Nov. 20 until 11:59 p.m. (CT) on Nov. 21. During this online member-exclusive pre-sale event, members can log on to their Shop Your Way account during the sale to access the deals.  

When it comes to getting a great deal, Black Friday and Cyber Monday are big shopping days for consumers. But according to new research from Nielsen, men and women have different shopping behaviors on these two retail holidays.

Grapevine, Texas –- GameStop is introducing the GameStop Holiday Hub. a seamless online experience allowing customers to check out gift guides, find deals, determine trade-in values, learn about layaway options, and other shopper-friendly tools such as in-store pickup of online orders.  

Boca Raton, Fla. -- Office Depot and OfficeMax retail stores will be open from 6-9 p.m. local time on Thanksgiving Day, Nov. 27, and will re-open on Black Friday, Nov. 28, at 8 a.m. with doorbuster deals. Office Depot and OfficeMax will offer special deals both in stores and online, with all online Black Friday deals starting at 12:01 a.m. ET on Thursday, Nov. 27.  

Sears is offering early access to Black Friday deals as a means to entice customers to join its free Shop Your Way membership-based loyalty program.

The retailer said its Shop Your Way members can begin Black Friday a week early at Sears.com when exclusive pricing on key items becomes available at 6 p.m. on Nov. 20. Then on Thanksgiving Day, Sears stores will open at 6 p.m. with more than 1,000 doorbuster deals continuing through 1 p.m. on Black Friday.

Walmart continues to expand its view of Black Friday and is encouraging shoppers to do the same by rethinking the practice of waiting in line on Black Friday to secure limited quantities of merchandise.

New York -- Online beauty retailer Birchbox is launching in Canada, marking the sixth country the company has expanded to since launching in the United States in Sept. 2010.      Since our launch in 2010, we’ve had tens of thousands of customer inquiries regarding shipping to Canada,” says Birchbox co-Founder and co-CEO Katia Beauchamp. “So we’re thrilled to finally bring Birchbox north of the border.”  

Washington, D.C. –- A large number of holiday shoppers are taking their time when it comes to starting the task of making holiday purchases. According to NRF’s Holiday Consumer Spending Survey conducted by Prosper Insights & Analytics, 45.6% of holiday shoppers say they haven’t started shopping yet.