Report: Retailers achieve six-to-one return on holiday paid search spend

San Francisco -- With an average global click-through rate of 2.33% and an average global conversion rate of 4.07%, retailers achieved a six-to-one return on ad spend (ROAS) for paid search during the 2013 holiday season. According to a new report from digital marketing technology provider Kenshoo, during the 2013 holiday season, mobile devices accounted for one of every three paid search clicks, up nearly 28% year-over-year (YoY).



Clicks increased 13% YoY, leading to a 4% lift in online sales revenue and 21% increase in conversions. In the U.S., holiday season retail transactions increased 26%. U.S. retail revenue from paid search increased substantially for some of the most important holiday shopping days, rising 34% on Thanksgiving and 24% on Black Friday.