Dunkin’ Brands partners with Liverpool FC

Canton, Mass. - Dunkin' Brands Group, Inc., the parent company of Dunkin' Donuts and Baskin-Robbins, has entered a multi-year marketing partnership with Liverpool Football Club (FC) to support global expansion of the Dunkin' Donuts and Baskin-Robbins brands. Under the agreement, Dunkin' Donuts will become the official coffee, tea and bakery partner for Liverpool FC, and Baskin-Robbins will become the official ice cream partner.



The partnership will help both Dunkin' Brands and Liverpool FC further engage with their fans around the globe through joint promotions, digital and print advertising, and appearances during pre-season tours. Key elements of the Dunkin' Brands and Liverpool FC marketing partnership include:



• Access to match day LED field board signage at Liverpool FC home games for Dunkin' Donuts and Baskin-Robbins.



• Joint participation in pre-season tours to boost guest and supporter engagement.



• Access for Dunkin' Donuts and Baskin-Robbins in Liverpool FC global digital media, as well as print ads in monthly magazine and programs, and spots on Liverpool TV.



• Liverpool FC tickets and autographed items for joint promotions and sweepstakes.



"With 18 English league titles and five European Cups, Liverpool FC is one of the world's most renowned football clubs, so we're very excited to partner with them as we continue to grow our two winning brands, Dunkin' Donuts and Baskin-Robbins, around the world," said John Costello, president, global marketing and innovation for Dunkin' Brands. "We look forward to working with Liverpool FC on a number of exciting marketing initiatives and engaging with football fans worldwide in the coming years through this partnership."



Dunkin' Brands' marketing partnership with Liverpool FC continues the company's ongoing relationship with Fenway Sports Group, owner of Liverpool FC and the Boston Red Sox. The company also has a long-standing marketing partnership for Dunkin' Donuts with the Boston Red Sox.