Digital Marketing

Hudson’s Bay Company plans to launch a new mobile shopping application for both Hudson’s Bay and Lord & Taylor.

HBC is partnering with Pounce, a consumer-facing mobile app, to integrate traditional media with m-commerce, providing customers the opportunity to purchase merchandise displayed in print media using tablets and smartphones.

According to Pounce, it is the only Hudson’s Bay- and Lord & Taylor-approved mobile app that allows customers to instantly buy products seen in print by simply scanning an image.

Chevy Chase, Md. — Simon Property Group has promoted Sean Mayo, former director of strategic partnerships for Simon Business Ventures, to regional director of marketing, east region of The Mills portfolio.

Las Vegas – Zappos Couture is launching a redesigned web presence with artistic direction and editorial from new artistic director Andre Leon Talley. Talley and Zappos Couture created the imagery for the new editorial in New York City's Industria Studios in December 2013.

Bud Light, the official beer sponsor of the NFL, is teaming up with NFL Hall of Famer Bruce Smith to launch "Stay in the Game/Drink Responsibly" — an integrated campaign that will provide adults with a reliable way to travel during the weekend of the big game.

"At Bud Light, we take pride in being a leader in encouraging consumers to drink responsibly," said Rob McCarthy, VP, Bud Light. "'Stay in the Game' is designed to connect with and inspire fans to make smart decisions on Super Bowl Sunday."

Adconion Direct, a leading global cross-channel digital advertising company, has named Nathan Jokinen as VP of strategic development. Jokinen spent nearly a decade in business development and digital strategy at Target.

Zappos Couture’s website has a new look thanks to new artistic director Andre Leon Talley. Talley and Zappos Couture created the imagery for the new editorial in New York City's Industria Studios in December 2013.

Iselin, N.J. -- McDonald's New York Tri-State Area Restaurants, a franchisor group, has launched a new social media campaign to connect fans across the globe with athletes who will be competing in the upcoming Winter Olympics in Sochi, Russia. Customers can send personalized messages and good luck wishes to their favorite athletes or teams by using the hashtag #CheersToSochi or by visiting www.cheerstosochi.com.

Atlanta - Arby's Restaurant Group, Inc. has appointed Fallon as its national creative agency of record following a review period and search that began in October 2013 and ended in January 2014. As Arby's advertising agency, Fallon will lead the strategic creative development and implementation for the brand's television, radio, print and digital channels.

Fallon will officially begin work effective Jan. 21, 2014. In addition to the AFA board, Arby's was also aided by Joanne Davis Consulting, Inc. throughout the agency review process.

Framingham, Mass. – Staples, Inc. is launching a new technology trade-in program. Staples already recycles electronic office products for free and now small businesses and consumers can trade-in a variety of used technology devices for Staples eCash Cards, which can be used in Staples stores or on Staples.com.

Plano, Texas – PassBee Media is rolling out a new iBeacon location-based marketing solution. The application is aimed at allowing retailers to target indoor or in-store consumers for increasing foot traffic, engagement, and sales.