Digital Marketing

Wayne, N.J. – Toys ‘R Us is offering exclusive benefits, including early access to Black Friday deals, to members of its Rewards ‘R Us loyalty program. Members will receive a special offer granting them access to Black Friday deals on 100-plus items, both in-store and online, beginning Sunday, Nov. 23.

SAN FRANCISCO — Gap Inc. is looking to make shopping as easy and convenient this holiday season– regardless of whether shoppers  prefer to shop online, in stores or on their  mobile device.  Plans include the launch of an online Wish List tool that allows shoppers to create a list of most-wanted items from across all five of the company’s brands: Gap, Banana Republic & Banana Republic Factory Store, Old Navy, Athleta and Piperlime.

Austin, Texas - Deals2Buy, a U.S. product offers website, is launching a new site design that streamlines navigation. New features include responsive design, expiration countdown for deals, “hottest” and “newest” deal categories, improved navigation, and sharing of deals on social media.

Indianapolis -- Nearly four-fifths of holiday shoppers (79%) begin their holiday shopping prior to Thanksgiving weekend. According to new data from Simon, Millennials are significantly more likely than all other generations to plan to shop on Black Friday (67%) and Christmas Eve (20%) this holiday season.   Other notable findings include:  

Los Gatos, Calif. -- Forty percent of holiday shoppers use mobile shopping apps. According to a new poll of 1,000 U.S. consumers from Wanderful Media, parent company of local sales site Findnsave.com, 51% of shoppers are very interested in receiving mobile notifications regarding holiday deals and sales, and 20% of them have already signed up to receive mobile sale alerts.  

Build-A-Bear Workshop has transformed its stores into Santa's Workshops to provide toys for all the children on the "nice list," with the help of Santa's reindeer team. The company said it is introducing eight lovable reindeer and extending play beyond plush with the launch of an exclusive holiday app: Santa's Merry Mission. Guests are encouraged to visit buildabear.com/teamsanta to download the app and learn about each of Santa's merry reindeer.

Mississauga, Canada -- Canadian shoppers are off to an earlier start with holiday shopping. UPS Canada's annual Black Friday survey conducted by Leger shows that one-third of Canadians plan to take advantage of Black Friday and Cyber Monday deals.    The findings forecast that 20% of Canadian consumers will travel to the U.S. to shop for Black Friday deals and 32% of Canadian consumers will make online Cyber Monday purchases from U.S. retailers.   

New York -- During the 2014 holiday season, marketers will run more campaigns on Facebook than any other social network. According to new data from Experian Marketing Services, 49% of global marketers who run social-media campaigns will do so via organic Facebook posts, and 34% plan to use paid ads or boosted posts.