Digital Marketing

New York - Count Walmart as not falling victim to the Black Friday weekend blues. The discounter is reporting a strong holiday  weekend -- including record online sales.  

Buying tech products was the No. 1 priority on consumers’ shopping lists this past holiday weekend, according to a new survey from the Consumer Electronics Association (CEA).

New York - Online sales were up 17% on Saturday and Sunday of Thanksgiving weekend, compared to the same weekend in 2013, according to IBM Digital Analytics Benchmark. What's more, mobile traffic accounted for 51.2%  of all online traffic this past weekend, an increase of 25.5% year over year, and mobile sales accounted for 28.9% of all online sales this past weekend, an increase of 24.9% year over year.   

The world's largest retailer reported a robust Black Friday weekend — including record online sales — as part of its kickoff to the 2014 holiday sales season.

“In a few short hours, we flipped from being the largest grocery store in town to the best gift shop on the block," said Laura Phillips, SVP of merchandising at Walmart. "Not only did we have millions of customers shopping our stores, but we’re confident Walmart was the first stop of the night for most of them."

By Kosha Gada  

HSN Inc. has named Jeffrey Kuster president of Cornerstone and executive officer of HSNi. Kuster will report to HSNi CEO Mindy Grossman.

Kuster, 48, has held various leadership positions in the apparel, fashion and retail industries, most recently as EVP and chief marketing and strategy officer for Berkshire Hathaway's Fruit of the Loom.

Cyber Monday online sales were up 8.7% as of 3 p.m. EST over the same period on Cyber Monday 2013, according to IBM Digital Analytics Benchmark, with mobile traffic accounting for 38.6%  of all online traffic, up 28.8% over last year.   Mobile sales accounted for 21.3% of all online sales on Cyber Monday, an increase of 29.3% year over year.    Here are the key drivers behind the Cyber Monday trends, according to IBM:   

Arlington, Va. - An estimated 51.2 million American adults (45% of all shoppers) bought or planned to buy consumer technology products during the 2014 Thanksgiving shopping weekend. According to a new survey released by the Consumer Electronics Association (CEA), while overall shopping traffic was down slightly this holiday weekend compared to the prior year, several areas saw notable growth, including reported spending per person and tech purchases.