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Digital Marketing

  • Despite big bargains, total holiday weekend sales slide 11% according to NRF estimates

    New York - Despite some of the most promotional activity and extended operating hours the retail industry has ever seen, total spending for the four-day Black Friday weekend came in below projections, down a surprising 11.3% from last year.  According to the National Retail Federation's preliminary figures,  weekend spending dropped to  $50.9 billion from $57.4 billion last year.   

  • Lands’ End puts its stamp on holiday sales

    To celebrate the busiest monogramming season of the year, Lands’ End is launching #MonogramMonday.

  • Wal-Mart feels good about Black Friday weekend sales

    New York - Count Walmart as not falling victim to the Black Friday weekend blues. The discounter is reporting a strong holiday  weekend -- including record online sales.  

  • Tech purchases up despite lower BF sales

    Buying tech products was the No. 1 priority on consumers’ shopping lists this past holiday weekend, according to a new survey from the Consumer Electronics Association (CEA).

  • Meijer readies digital coupon promotion

    Grand Rapids, Mich. — Meijer is offering a 20% coupon on Monday, Dec. 1, which it is calling “Digital Monday,” through its mPerks digital loyalty program. The mPerks Monday promotion includes a 20% coupon through mPerks that can be used on one electronics, apparel or general merchandise item.

    Meijer credit card customers who have a 15% reward coupon can use it in addition to the mPerks Monday. The coupon will be available for mPerks subscribers to clip Nov. 30 through Dec. 1 and will only be available for use on Dec. 1.

  • Verizon Wireless: More consumers will shop Cyber Monday than Black Friday

    New York — More consumers (40%) say they plan to shop on Cyber Monday than Black Friday (36%). According to a new survey of 1,000 consumers from Verizon Wireless and KRC Research, people in the West (39%) are most likely to go shopping on Cyber Monday compared to other regions (33% Northeast, 36% South, 36% Midwest).

  • Guest Commentary: Twitter tips for holiday sales

    New York - A sophisticated marketing mix—one that includes social media, mobile and digital campaigns—is crucial in today’s fragmented retail environment. Twitter be can be especially helpful in targeting customers, according to one industry expert.

  • Employers tolerating Cyber Monday distraction

    Cyber Monday may just as well be an official holiday considering  findings of a new study that show how little work actually gets done.

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