Digital Marketing

Facing a holiday shopping season in which consumers will be more digitally engaged than ever, Target is partnering with Google to introduce a new mobile experience aimed at driving traffic to its stores.

Bullseye’s Playground is a mobile game experience featuring Target’s bull terrier mascot Bullseye and other characters. In select Target stores, guests will have the opportunity to immerse themselves in Bullseye’s Playground using Google’s new Project Tango Development Tablet, which will transform the store into a 3D winter playground.

Miami – Google Glass has some competition on its hands. Luxottica Group S.pA. is launching a multiyear R&D collaboration with Intel Corp. to create eyewear infused with smart technology.

The ultimate goal is to deliver smart, fashion-forward products that are meaningful and desirable to consumers. The first product from Intel and Luxottica is expected to launch in 2015.

Brand-building expert and consultant Denise Lee Yohn has released her annual outlook for the year,  “Brands to Watch in 2015.”

SAN BRUNO, Calif.- It was a very busy Monday—Cyber Monday to be more specific— for Walmart. The discounter said  that Cyber Monday 2014 (Dec. 1) was the biggest online day in its history for orders. Customers viewed more than 1.5 billion pages on Walmart.com between Thanksgiving and Cyber Monday.

San Jose, Calif. - Total online sales for Cyber Monday came in at $2.65 billion, up 16% compared to 2013. According to data from Adobe Systems, the top 25 retailers, who each generated $30 million or more on Cyber Monday, saw online sales increase by 25%, capturing nearly $1.8 billion.
Smaller retailers, those generating $2 million or less, grew sales by 5%. Consumers saw the highest discounts of 23% in the early morning hours and more than half (54%) of online sales occurred outside of normal working hours.

NEW YORK - New York City retailer Hammacher Schlemmer is pioneering what may well be the next evolution of catalog shopping with the launch of what it describes as the “first augmented reality catolog.”

"It's the next best thing to visiting our landmark Manhattan store in person," said Rich Tinberg, Hammacher Schlemmer's CEO.

At a time when food pantries have a critical shortage of supplies and increased demand from those in need, Walmart is making a major pledge to help the hungry.

Chicago - Overall marketing and advertising budgets at leading U.S. retailers will rise by 1.% this year, compared to a decline of .98% in 2013, with 72% of retailers expecting to spend about the same amount on marketing and advertising compared to last year, according to the BDO Retail Compass Survey of CMOs, by BDO USA.