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Digital Marketing

  • Mattel and Walmart toy with airport shoppers

    Shopping is going to get a little bit easier for travelers rushing through the Toronto airport this holiday season thanks to Mattel and Walmart Canada.

    The retailer and the toy supplier have teamed up to install a Virtual Toy Store at Toronto Pearson International Airport.

    The installation features three LCD screens that consumers can personalize and control via a mobile device to browse and shop brands such as Barbie, Hot Wheels, Fisher-Price, Thomas & Friends, Mega Bloks, and Monster High.

  • Survey: Nordstrom, Amazon most engaged brands on Pinterest

    New York - Nordstrom was the most engaged retail brand on Pinterest, followed by Amazon, according to Curalate, which  collected more than 180,000 Pins and analyzed nearly five million interactions associated with the Top 100 brands from November 1st to November 21. Rounding out the top five: Urban Outfitters, American Eagle Outfitters and Zulily. 
     

  • What you need to know about Millennial holiday shoppers

    Younger shoppers make up the demographic group most likely to visit physical stores Thanksgiving weekend, but retailers had better be ready to offer the digital natives an ominchannel experience, according to new research from a leading retail trade group.  

  • Survey – Three in 4 Americans have made impulse purchase


    Austin, Texas - Three in four Americans have made an impulse purchase. According to a new CreditCards.com report, nearly 90% of millennials said they had made an impulse purchase, compared to just 56% of seniors. And in an interesting finding,  men were nearly three times more likely than women to impulse buy while “intoxicated,” while women were twice as likely as men to impulse buy while “sad.”   The most common emotions at the time of purchase? “Excited” and “bored.”

  • ICSC – Black Friday will be big day for stores

    New York - Forty-one percent of consumers plan to head to the stores on Black Friday,18% plan to shop in a physical store on Thanksgiving, and 32% of consumers will hit the stores on the following Saturday and/or Sunday, according to new data from the International Council of Shopping Centers. More than one-third (36%) of consumers plan to go to a physical store on Cyber Monday.

  • Office Depot using new location-based marketing app Shazam In-Store

    AUSTIN, Texas - Office Depot is currently utilizing a new location-based mobile marketing app, Shazom In-Store, in all of its Office Depot and OfficeMax retail store locations throughout the country. The solution combines Shazam, one of the world’s most popular apps, with proprietary technology from Mood Media.

  • Gift cards not boring at Applebee’s

    KANSAS CITY, Mo. — Starting this month, social media users and others can send each other beers, cocktails and food items as gifts via a growing number of gift card options and features from Applebee’s Neighborhood Grill & Bar.  The chain has re-designed its gift card experience for both senders and receivers of gift cards that are redeemable at nearly 2,000 Applebee’s locations across the country.

  • Paster Enterprises rebrands to Paster Properties

    St. Paul, Minnesota - Shopping center developer and manager Paster Enterprises has rebranded to Paster Properties, and has debuted a new look and website. 

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