Digital Marketing

New York — More consumers (40%) say they plan to shop on Cyber Monday than Black Friday (36%). According to a new survey of 1,000 consumers from Verizon Wireless and KRC Research, people in the West (39%) are most likely to go shopping on Cyber Monday compared to other regions (33% Northeast, 36% South, 36% Midwest).

New York - Nordstrom was the most engaged retail brand on Pinterest, followed by Amazon, according to Curalate, which collected more than 180,000 Pins and analyzed nearly five million interactions associated with the Top 100 brands from November 1st to November 21. Rounding out the top five:Urban Outfitters, American Eagle Outfitters and Zulily.

Meijer is taking a different approach to Cyber Monday this year.

Instead of online sales, the retailer says it will focus on offering discounts through its digital couponing site: mPerks. For Cyber Monday, the retailer is offering a coupon for 20% off a single item through mPerks on in-store purchases today only.

High expectations are the key to everything. Take mobile for example. Apps from Starbucks, Uber, Netflix, and Apple have all made outstanding digital experiences expected and commonplace. Finally, customers have a taste of products and services that work the way they should, effectively reprogramming consumer expectations for all digital experiences.  

By Christopher Birkholm, project manager, SEO and site optimization, at Digital River  

Few retailers have as much at stake this holiday season as RadioShack which explains why the company made the high risk move of relaunching its Web site just days before the busiest shopping weekend of the year.

The struggling retailer said the redesign of RadioShack.com offers an easier user experience and comes just in time for the holiday season and kicks off a week of free shipping offers on promotionally priced goods.

 

New York — Saks Fifth Avenue flagship on Manhattan’s Fifth Avenue has unveiled its holiday windows along with a dramatic light display that encompasses the entire façade of the iconic buiding.  

New York - A sophisticated marketing mix—one that includes social media, mobile and digital campaigns—is crucial in today’s fragmented retail environment. Twitter be can be especially helpful in targeting customers, according to one industry expert.