Digital Marketing

High expectations are the key to everything. Take mobile for example. Apps from Starbucks, Uber, Netflix, and Apple have all made outstanding digital experiences expected and commonplace. Finally, customers have a taste of products and services that work the way they should, effectively reprogramming consumer expectations for all digital experiences.  

By Christopher Birkholm, project manager, SEO and site optimization, at Digital River  

Few retailers have as much at stake this holiday season as RadioShack which explains why the company made the high risk move of relaunching its Web site just days before the busiest shopping weekend of the year.

The struggling retailer said the redesign of RadioShack.com offers an easier user experience and comes just in time for the holiday season and kicks off a week of free shipping offers on promotionally priced goods.

 

New York — Saks Fifth Avenue flagship on Manhattan’s Fifth Avenue has unveiled its holiday windows along with a dramatic light display that encompasses the entire façade of the iconic buiding.  

New York - A sophisticated marketing mix—one that includes social media, mobile and digital campaigns—is crucial in today’s fragmented retail environment. Twitter be can be especially helpful in targeting customers, according to one industry expert.

Shopping is going to get a little bit easier for travelers rushing through the Toronto airport this holiday season thanks to Mattel and Walmart Canada.

The retailer and the toy supplier have teamed up to install a Virtual Toy Store at Toronto Pearson International Airport.

The installation features three LCD screens that consumers can personalize and control via a mobile device to browse and shop brands such as Barbie, Hot Wheels, Fisher-Price, Thomas & Friends, Mega Bloks, and Monster High.

New York - Macy's continues its aggressive social media push with the launch of online video ads on Facebook starting on Thanksgiving evening. The ads are part of the retailer’s Black Friday weekend campaign.   The ads will feature cartoon character SpongeBob SquarePants, who will also appear in the Macy’s Thanksgiving Day parade. They will target women age 21 and over.