Digital Marketing

Miami – Burger King Worldwide Inc. is reportedly planning to introduce a mobile payment app. According to the Wall Street Journal, Burger King will launch the smartphone app in select markets starting in April 2014 and will offer it in all 7,000 U.S. stores within a few months of initial rollout.

Dodgeville, Wis. – Lands’ End is introducing the Lands' End "How to Spring" campaign. The print and online advertising campaign includes a "How to Spring" sweepstakes, offering people the chance to win a $1,000 spring shopping spree.

North Wilkesboro, N.C. – Lowe’s is partnering with lawn product provider Scotts and digital agency HelloWorld to run an online promotion tied to the NCAA “March Madness” college basketball tournament. By utilizing the rich engagement platform of HelloWorld, participants fill out a form to register and select who they think the final four teams in the tournament will be.

Personalized weather provider Poncho has developed an innovative way to monetize its content through a shopper marketing initiative with the Duane Reade division of Walgreens.

In a pilot program with Duane Reade, users of the Poncho service who sign up to receive weather updates tailored to their preferences via text or email will also receive promotional incentives from Duane Reade. The program is targeted to New York metropolitan area consumers where Duane Reade’s more than 250 stores are concentrated.

Pop star Robin Thicke will help Express commemorate the grand opening of what promises to be a stunning 28,000-sq.-ft. flagship location in New York’s Times Square on March 25.

The fashion forward operator of more than 600 predominantly mall-based stores is looking to make a splash with the Times Square location company chairman and CEO Michael Weiss billed as “Express on steroids.”

Google has tapped Payoneer, a leading global payments company, as a payments provider for Google Trusted Stores. Payoneer will power the program’s customer payouts, providing bank transfer services that enable Google Trusted Stores to send payments to people in the countries where it currently operates.

The Google Trusted Stores program identifies online merchants that Google deems trustworthy for consumers. Google stands behind the merchants that have earned the Trusted Store badge with a $1,000 lifetime purchase protection for shoppers.

Colorado Springs, Colo. - Accellos, Inc. is launching a new website dedicated toward the unique needs of home goods retailers located at Profitsystems.com. Profitsystems, recently acquired by Accellos in November 2013 and based out of Colorado Springs, Colo., a retail inventory and point of sale system software provider for home goods retailers.

New York – Barnes & Noble subsidiary Nook Media LLC, is making its Nook Press self-publishing platform available to authors and publishers in the U.K., France, Germany, Spain, Italy, the Netherlands, and Belgium. Authors and publishers in these countries can now upload and start selling their books in these territories through Nook devices and free Nook reading apps, allowing them to reach millions of Nook customers around the globe.

Wilson Sporting Goods is celebrating a century of sport with the launch of its “100 Venues in 100 Days” contest.

Participants will have the chance to win daily prizes as well as a grand prize trip to the 2014 U.S. Open Tennis Tournament in New York City.

“Wilson celebrates athletes at every level, from the backyard to the professional player,” said Tom Gruger, VP of marketing. “To kick off our 100th year, we will celebrate our partnership with these athletes as we look forward to the next century of champions.”