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Digital Marketing

  • Plug and Play, Simon host Retail CMO Summit Feb. 4-6

    Sunnyvale, Calif. – Business accelerator Plug and Play Tech Center and Simon Properties are hosting an event, “Silicon Valley Retail CMO Summit 2015,” Feb. 4-6, 2015 at Plug and Play’s headquarters in Sunnyvale, California. The event is open to chief marketing officers and other digital marketing decision-makers in the retail industry, and features expert speakers, a networking dinner, and an afternoon of themed start-up presentations.  
  • Study – ‘Super Saturday’ sees high Web traffic

    New York – The weekend of Dec. 20-21, which included “Super Saturday” (the last Saturday before Christmas) saw the highest daily back-to-back Internet traffic from online consumer retail shopping activity since tracking began before the Thanksgiving weekend. According to the Verizon Retail Index, average daily traffic was 119 on Saturday and 122 on Sunday.  
  • Pier 1 reports Q3 profit plunge

    Despite reporting a 33% year-over-year decline in profits during the third quarter, Pier 1 Imports CEO Alex Smith said he is confident in the chain’s value proposition going forward in 2015.

  • It's an omnichannel holiday for CVS customers

    CVS has developed an omnichannel strategy for this holiday season that focuses on targeting customers online, on mobile and in stores.

    Consumers can follow @CVS_Extra on Twitter to learn about upcoming promotions and ways to win a variety of gift items through special contests. Additional holiday savings and tips can be found on the CVS Facebook page.

  • Millennials more likely to impulse-shop

    The urge to impulse-shop during the holidays runs strong among Americans, but even stronger among a particular age group, according to a new survey.

    About 83% of Millennials admit to having made an impulse purchase in the past, according to the Chase Blueprint Holiday Impulse Purchases Survey. And when they shop online or on pay day, this urge exceeds that of all other age groups.

  • Looking for a product? Try the mobile Yellow Pages

    Orem, Utah – Checking the Yellow Pages for various types of information is a time-honored tradition, but now consumers can use the mobile version to find products. App developer Avantar is releasing a feature in the Yellow Pages app that lets shoppers pinpoint locations of products.  
  • Pier 1 meets Street with Q3 profit decline

    Fort Worth, Texas – Pier 1 Imports Inc. met Wall Street expectations with a 33% year-over-year decline in profits during the third quarter of fiscal 2015. Net income fell to $17.9 million from $26.8 million, with an increase in selling, general and administrative (SG&A) expenses driving the reduction.  
  • Famous faces wish Las Vegas a happy holiday season on Miracle Mile Shops' strip-side LED screens

    Las Vegas - Through Dec. 31, Miracle Mile Shops at Planet Hollywood Resort & Casino is broadcasting a series of special holiday greetings from prominent Las Vegas personalities, headliners and show cast members on its LED screens at the heart of Las Vegas Boulevard.

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