Apple leads in Christmas week device activations

San Francisco, Calif. - Apple accounted for 51% of the new device activations worldwide during the week leading up to and including Christmas Day (Dec. 19 - 25). According to data from mobile analytics provider Flurry, Christmas Day typically sees the highest number of new device activations and app installs each year, with 2014 following the trend.



Samsung held the number two position with 18% of new device activations, and Microsoft (Nokia) rounded out the top three with a 5.8% share, mostly for Lumia devices. After the top three manufacturers, the device market becomes increasingly fragmented with only Sony and LG commanding more than a 1% share of new activations on Christmas Day. Up-and-comers Xiaomi, Huawei, and HTC all had less than 1% share on Christmas Day. Flurry said that one reason for these manufacturers not doing well on Christmas is their popularity in Asian markets, where Dec. 25 is not the biggest gift-giving day of the year.



For every Samsung devices that was activated, Apple activated 2.9 devices. For every Microsoft Lumia device activated, Apple activated 8.8 devices.