Digital Marketing

New York -- Sunglass Hut has debuted a new retail brand, Shaded, in the form of a freestanding, open-air kiosk. Targeted at Millenials, the format puts an emphasis on interactivity, with a built-it photo booth that allows for on-the-spot photo taking and photo sharing. (See photos here.)

Austin, Texas - RetailMeNot, Inc. has reached a strategic partnership agreement with General Growth Properties Inc. (GGP), a real estate investment trust focused exclusively on owning, managing, leasing and developing retail properties throughout the U.S. RetailMeNot will be the preferred digital coupon provider across GGP malls.

Atlanta - InReality, a customer experience strategy and design firm, is offering a retail customer experience measurement tool called Reality Gap Analysis. Reality Gap Analysis delivers a quantifiable assessment of the gaps between a brand's self-perception and a customer's reality.

RetailMeNot has some interesting plans in store for mall goers following an agreement with General Growth Properties allowing it to serve as the mall operators preferred digital coupon provider.

Plans call for RetailMeNot to test new marketing formats and beacon technology in select malls that will allow RetailMeNot mobile app users to be served hyper-targeted offers. In addition, the company said it will work with General Growth Properties on various undefined initiatives to enhance the shopping experience at its 120 malls, increase traffic and drive sales for tenants.

Barneys New York has launched an iPad app that offers consumers improved shopping functionality as well as relevant and exclusive content.

New functions on the app include a Personal Shopping scheduling tool, which Barneys touts as the first of its kind for a luxury retailer. Created in partnership with mobile development and design firm Fueled, the app is now available for complimentary download through the Apple iTunes store.

Kroger is inviting customers to celebrate Earth Day by looking to the sea — and to the future of seafood — through a video series designed to inform customers about the company's work to source sustainable seafood.

"We know that our customers value our commitment to sourcing sustainable seafood," said Suzanne Lindsay-Walker, Kroger's director of sustainability. "We continue to work with fisheries and our supplier partners to ensure that Kroger's seafood is fresh, delicious and available for future generations."

Mountain View, Calif. – Google is reportedly piloting a service known as In-Store Attribution Transaction Reporting in AdWords that lets retailers compare how their AdWords Internet search campaigns affect in-store sales. According to the Wall Street Journal, the service matches data from anonymous tracking cookies to in-store sales data provided by technology providers including DataLogix, Acxiom, LiveRamp, and Epsilon.

Austin, Texas -- Whole Foods Market claimed the honor for best brand on Pinterest at the Shorty (the Shorties) Awards on April 7. The Shorties are an annual awards event that honors the best short-form content creators on Twitter and on other social media sites.

Whole Foods Market joined Pinterest in 2011, and currently has 180,000 followers.

Ann Arbor, Mich. - Domino's Pizza is integrating Google Wallet with its Android ordering app. Domino's customers who have an Android device can now pay for their online orders using Google's digital wallet.

Domino's customers who place an online order of $10 or more using the Android ordering app and pay by selecting the "Buy with Google" button at checkout will receive a free order of Domino's new specialty chicken, now through June 15.

Los Angeles — Brooke Lauter and Nadene Gallagher, two Southern California marketing executives known for creating successful branding and marketing solutions for corporate and entrepreneurial clients, have joined forces to form Lauter + Gallagher.