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The Limited offers in-store pickup for online purchases


Columbus, Ohio - The Limited is launching a new program called Reserve Online, Ready In-Store, that allows customers to shop and place items on hold for purchase and pick-up at their local store. Reserve Online, Ready In-Store is available at The Limited's nearly 225 full-line retail store locations across the U.S.

This full-scale launch follows a successful pilot in select stores in Washington, D.C., and Columbus, Ohio, markets.

With Reserve Online, Ready In-Store, customers can reserve their items online, select a preferred store for pick-up, and within approximately two hours, receive an email or text to confirm their products are available, along with specific pick-up instructions. Items will be kept on hold at the selected store until the end of the following day, although customers can extend their hold time via email for an additional day.

"By adding an additional layer to our shopping experience, we can help bridge the gap between our e-commerce and brick-and-mortar stores," said Diane Ellis, CEO of The Limited. "This program creates an easier shopping experience for our clients to browse and shop the latest styles whenever and wherever they please, before making a trip to their local store."

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