Digital Marketing

Seattle – Director Martin Scorcese is renowned for providing great soundtracks to his films, and Starbucks Coffee Co. is attempting to follow in his footsteps in its stores. Starbucks and music streaming service Spotify will establish a multi-year relationship that will link its 7,000 U.S. company-operated stores in the U.S. and My Starbucks Rewards loyalty members with Spotify’s global users.  

Durham, N.C. – Consumers are increasingly taking an omnichannel approach to their online shopping carts. According to the research presented in Bronto Software and Deamdware’s recent “Consumers Tell All” study, 40% of online shoppers leave items in a shopping cart to view later, on a different device, or in a brick-and-mortar shop.

Digital ad spending in the U.S. will total $58.61 billion this year, and retailers’ ad outlays will comprise 22% of that figure, according to new figures from eMarketer.

Pittsburgh - American Eagle Outfitters Inc. continues its global expansion with new license agreements in South Korea with SK Networks Co. Ltd.; in Singapore with Trendz 360 Pte. Ltd.; and in Greece with Notos Com Holdings S.A. Stores will begin opening in mid-2015, and American Eagle currently expects to open approximately 40 licensed stores in fiscal 2015

New York - Digital ad spending in the U.S. will total $58.61 billion this year, and retailers' ad outlays will comprise 22% of that figure, or $12.91 billion, by far outpacing all other U.S. industries. According to new figures from eMarketer.

Retailers will spend nearly twice as much as any other industry on mobile advertising in 2015, and the sector's $6.65 billion will represent 23.2% of the $28.72 billion that advertisers in the U.S. will spend to reach consumers on mobile devices this year.

H&M aims to bring the haute couture of French design house Balmain to the masses with a new collection this fall.

Olivier Rousteing, head designer at Balmain, announced the partnership last night on Twitter, which H&M confirmed.

Camp Hill, Pa. - Rite Aid Corp. has launched a new integrated marketing campaign in support of its wellness+ loyalty program with the new Plenti coalition program from American Express. As a part of Plenti, The new campaign features a 30-second TV spot and includes direct mail, in-store signage, circular and multi-platform digital activation with six online videos, email, search, display, pre-roll and social media strategies.

Google Inc. is reportedly planning to start providing users with “Buy” buttons in their search results within the next few weeks.