Digital Marketing

Sales at Coupons.com surged 32% in the second quarter, but the digital coupon provider reported an increased loss as stock-based compensation expenses ate into profits.

Total revenue increased 32% to $51.7 compared to $39.1 million while the company reported a loss of $6.9 million, $6.7 million of which was related to stock-based compensation, compared to a prior year loss of $2.9 million. On an adjusted basis, the company said profits increased to $3.7 million from a $100,000 profit the prior year.

New York – Macy’s is launching an online wedding promotion in partnership with TV host and fashion consultant Clinton Kelly. Known as “Weddings with Clinton Kelly,” the promotion will include an online wedding hub with a collection of articles and videos to help build the perfect registry, as well as advice from Kelly.

Charlotte, N.C. -- Belk Inc. has launched a digital back-to-school campaign with digital and social marketing platform provider HelloWorld. The campaign will run through Sept. 15.

Pittsburgh -- Smartphone-generated revenue by consumers to retailer smartphone-optimized websites was up 97.6%, from July 2014 versus July 2013, according to Branding Brand, a mobile commerce platform.  

The firm’s Mobile Commerce Index for July 2014 shows that smartphones generated 34.9% of total online visits (61.8% iOS, 37.4% Android) up 19.9% from July 2013. Meanwhile, the market share of non-mobile (desktop) visits decreased 13.7%, from July 2013 to July 2014.

Los Angeles -- Newegg announced the addition of Visa Checkout, a new payment service that simplifies the process of buying online. Visa Checkout can be used when shopping Newegg from a desktop computer and mobile devices.

New York - Barbara Messing, chief marketing officer of TripAdvisor, has been appointed to the XO Group board of directors and will serve as an independent director on the board's Compensation Committee. XO Group is parent company of wedding and pregnancy sites including The Bump, The Nest and The Knot.

A city with a booming population, one of the nation’s lowest unemployment figures, and an expanding presence on the national and international stage, Houston, Texas is on this rise. Already the fourth largest city in America, Houston has been recognized in recent years as a social and economic powerhouse that deserves to be considered alongside iconic cities like New York and Chicago. Unsurprisingly, Houston’s retail development growth has been a big part of its ascendance.

Fitness guru Jillian Michaels and Kmart this month plan to launch a new line of performance activewear branded as Impact by Jillian Michaels as part of Kmart's strategy to expand and strengthen health and wellness offerings.

The product line will be available online beginning August 10 for Kmart’s Shopyourway.com members and in stores on August 17 with prices ranging from $10.99 to $36.99. The line of apparel and accessories encompasses categories such as core training, running, yoga and lifestyle.

While some retailers and brands are now conducting actual e-commerce from their Facebook pages, the “buy” button holds the potential to substantially increase Facebook’s potential as a platform for executing omnichannel transactions. Smart retailers will offer, and even encourage, buy online-pick-up-in-store functionality through the buy button. Many consumers prefer the immediacy of picking up an item in a nearby store to waiting for a delivery, and retailers benefit from the resulting increase in store traffic and secondary purchases.

Parsippany, N.J. - Facebook and RB, a provider of health and hygiene products, have entered into a multi-year, nine-figure global partnership. The two companies have committed to integrating members of their global sales, marketing and creative teams to connect RB brands like Lysol, Mucinex, MegaRed and Air Wick with consumers on Facebook.