Digital Marketing

Somerville, Mass. – Almost all (91%) of marketers either use or intend to use personalization for online customer interactions within the next year. According to a new survey from real-time personalization provider Evergage, nearly one in two marketers surveyed (49%) intends to increase their budgets for personalization in the year ahead, with 80% planning to increase them significantly (by more than 10%).

Coca-Cola wants U.S. consumers to “Reach Up” to support the 2015 Special Olympics in Los Angeles.

The company has assembled a star-studded team to record a song for the games called “Reach Up,” which will be featured on Coke's social media channels. The song features rock band O.A.R., recording artist Cody Simpson, Breanna Bogucki, a singer and decorated Special Olympics athlete from Illinois who has Autism, and Madison Tevlin, a young Canadian woman with Down syndrome who became a viral sensation earlier this year.

St. Louis — Panera Bread has unveiled a new national omnichannel advertising platform. Developed in collaboration with the Anomaly agency, the "Food as it should be" campaign includes national television spots, billboards, radio advertising and digital and display content that will begin to air this week.

Dr Pepper is targeting Hispanic millennials through a creative marketing partnership with the 2015 Premios Juventud VIP Tour. 

The PJ VIP Tour, which paves the way to the 2015 Premios Juventud Awards Show airing on the Univision Network on July 16, will make stops in Miami, Los Angeles, San Jose, Houston, and will finish in Chicago and give Dr Pepper a special opportunity to tap into the Latino youth market.

Los Angeles - Marketing services company Connexity Inc. has acquired the PriceGrabber retail lead generation platform and network. The company will provide shopping leads that result in more than $2 billion in annual sales for retailers and brands.

PriceGrabber's shopping-focused publisher network offers more than 2,000 retailers marketing access to tens of millions of shoppers each month from online shopping destinations such as Yahoo!, Ask.com and PriceGrabber.com. Retailers will manage a single lead channel.

Simon Property Group is giving shoppers a reason to come to that mall that doesn’t involve shopping.

The company is teaming up with Refinery29 to transform mall shopping into a summer festival experience with fashion "stages," beauty bars, and live musical performances. Style Festival takes inspiration from the music festival culture that has become a millennial rite of passage.

The nationwide expansion of the Facebook Place Tips in-store mobile promotion service, complete with free proprietary Bluetooth Low Energy (BLE) beacons, was interesting news.  Here are three implications of Facebook’s latest effort to serve as a commercial platform:

Retailers with Pepsi on their shelves will be happy to know that the brand is putting out all the stops to entice shoppers to make Pepsi products part of their summer.

The beverage company is embarking on a summer marketing campaign that promises to deliver one-of-a-kind fan experiences to some of the hottest music and sporting events, restaurants and travel destinations.