Digital Marketing

Amazon has rolled out KDP Kids, a program designed to help children’s book authors prepare, publish and promote both illustrated and chapter books in Kindle Stores worldwide.

Children’s book authors can use Amazon’s new Kindle Kids’ Book Creator tool to create illustrated children’s books that take advantage of Kindle features like text popups. Once the book is ready, authors can upload it to KDP, and use KDP’s category, age and grade range filters to help Amazon customers choose the right books for their kids.

Saks Fifth Avenue continues to step up its digital efforts with its launch of a user-generated content hub called #SaksStyle.

Created by Curalate on its Fanreel image integration platform, #SaksStyle will function as a daily go-to guide for fashion inspiration created solely by Saks customers, highlighting products purchased from Saks Fifth Avenue locations nationwide and online.

Kmart is gearing up for the holiday shopping season and reminding customers, including Shop Your Way members, of its No Money Down Layaway program, which is now available.

Under Armour has enlisted Gisele Bundchen for the latest chapter of its “I Will What I Want” campaign. Bundchen is making her debut for the brand in a film and interactive digital experience.

The brand said that its campaign continues to celebrate women’s inner and outer strength and highlights its commitment to design innovative products for female athletes and athletic females.

San Francisco -- Over two-thirds (68%) of women are more likely to buy from a company that uses models of varying sizes, according to a new study by online fashion retailer ModCloth. And only 13% of women agree that "real women" are accurately portrayed in the fashion industry.

Sterling, Va. - Neustar Inc, a provider of real-time information services and analytics, is releasing AK Media Insights Pro, a service that gives brands and agencies the ability to model and analyze their own media and audience data to uncover campaign insights that go beyond standard reports and dashboards.

Menomonee Falls, Wis. - Kohl’s Department Stores and multiplatform media company AwesomenessTV have launched a partnership to launch S.o. R.a.d., a seven capsule limited-edition junior’s fashion line and “Life’s S.o. R.a.d.,” an original four-season YouTube series featuring top teen influencers. The first S.o. R.a.d. junior’s capsule will launch at Kohl’s and Kohls.com on Sept. 22.

RetailMeNot has named former eBay executive Michael Jones as SVP of retailer and brand solutions as it seeks to grow its footprint.

Jones spent the last four years serving as VP of merchant development at eBay, where he was responsible for building and developing the company's business relationships with some of the largest brands and retailers in the world and growing the business of its largest customers. His responsibilities included sales, business development, merchant relations and operations for eBay's marketplace business.

Campbell’s Chunky soup, the official soup sponsor of the NFL, has enlisted Seattle Seahawk Pro Bowl cornerback Richard Sherman as the face of the 2014 “Mama’s Boy” campaign.

Kohl’s and AwesomenessTV have teamed up to launch S.o. R.a.d., a seven capsule limited-edition junior’s fashion line and Life’s S.o. R.a.d., an original four season YouTube series featuring top teen influencers.

The first S.o. R.a.d. junior’s capsule will launch at Kohl’s and Kohls.com Sept. 22.