Kmart taps DSW executive as marketing chief

Hoffman Estates, Ill. – Kmart is shaking up its marketing operation with moves including the recent appointment of former DSW Chief Marketing Officer Kelly N. Cook as its chief marketing officer. There was never a formal announcement, but Cook’s LinkedIn profile indicates that she joined Kmart in that position in April.

Cook is the first person to hold the CMO position on a permanent basis at Kmart since former CMO Andrew Stein left the company to take the same role at Big Lots Inc. in November 2013. Mark Andeer held the role on an interim basis between Stein and Cook. Andeer, who previously served as VP of creative at Kmart before taking on the positon of interim CMO, left the company in June to become an advertising consultant, according to his LinkedIn profile.

Cook’s responsibilities include relaunching the Kmart brand and transforming its omnichannel operation, according toAd Age.