Digital Marketing

North Plainfield, N. J. -- Nearly one-third (31.1% ) of retailers report that their companies have opened or will open new stores this year, according to a survey by retail real estate management firm Levin Management. It is the highest mid-year percentage in the four years for which comparative Levin survey data is available.

Digital media company Catalina is launching a new solution that personalizes the deals found in weekly retail ad circulars. 

The program, called My Favorite Deals, is designed to increase ROI in a major area of marketing spend for U.S. retailers.

New York - Lack of a single customer view, an inability to deal with large amounts of data and lack of time for optimization are among the challenges that cause the biggest headaches for modern marketers. According to new research published by Econsultancy in partnership with SmartFocus, among the pain points marketers face are the challenges of making customer data actionable, bottlenecks caused by IT and web development teams and lack of time for campaign testing and optimization.

The report identifies the following key challenges:

Beijing, China - Alibaba Group Holding Ltd. is both thinking and acting globally with a major expansion of its cross-border e-commerce initiatives. Alibaba’s new global effort includes the launch of 11 official country pavilions on its Tmall Global platform.

Deerfield, Ill. - Mondelez International has renewed its global strategic partnership with Facebook, with a focus on creating and delivering creative video content and driving impulse snack purchasing online. Through this partnership, the companies will work together to leverage and innovate around video consumption and mobile commerce.

All good things must come to end — including, after nearly four years, my contributions to this column. “Retail Rap” will soon be forging on without me. This is the first of two final columns I’ll be contributing, and I’ll beg your indulgence if I wax nostalgic at times in this, column number 99, and in my last submission two weeks from now, Retail Rap number 100.

Dufftown, Scotland - Providing customers with their own unique experience with the brand is of the upmost importance to Scotch whisky provider Glenfiddich. The company is using interactive technology to let customers located in Thailand virtually tour the Glenfiddich Distillery located in Dufftown, Scotland.

New York – The in-store experience is getting a lot more high tech for customers at select Price Chopper, Kmart and Food Lion stores. News America Marketing (NAM), a publisher of coupons in the U.S. and Canada, has launched a new in-store holographic display campaign around soccer.