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Kohl’s launches omnichannel partnership with Juicy Couture


Menomonee Falls, Wis. – Kohl’s Department Stores is launching an omnichannel partnership with lifestyle brand Juicy Couture. Juicy Couture products are now available at Kohl’s stores nationwide and at the dedicated URL

Kohl’s is also supporting the launch of Juicy Couture with a marketing campaign that includes a new partnership with online lifestyle hub Refinery29. For the first time, Kohl’s is engaging Refinery29 to partner with key trend-setting bloggers and to host celebratory events. There will also be comprehensive print, broadcast and digital advertising and social initiatives.

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