Kohl’s launches omnichannel partnership with Juicy Couture

Menomonee Falls, Wis. – Kohl’s Department Stores is launching an omnichannel partnership with lifestyle brand Juicy Couture. Juicy Couture products are now available at Kohl’s stores nationwide and at the dedicated URL Kohls.com/JuicyCouture.



Kohl’s is also supporting the launch of Juicy Couture with a marketing campaign that includes a new partnership with online lifestyle hub Refinery29. For the first time, Kohl’s is engaging Refinery29 to partner with key trend-setting bloggers and to host celebratory events. There will also be comprehensive print, broadcast and digital advertising and social initiatives.