Digital Marketing

PetSmart is throwing a celebration at its stores that aims to appeal to pet owners and people who want to be pet owners.

For the first time, PetSmart will throw a “Happy Gotcha Day” celebration to help find homes for about 15,000 homeless pets during the next PetSmart Charities National Adoption Weekend, Sept. 11-13, when more than 1,400 PetSmart stores will host the event in the U.S., Canada and Puerto Rico. The thousands of pets with unknown birthdays that are expected to be adopted will now have a day to call their own.

I know what you’re thinking … another article about programmatic. But given the rapid pace of advancements in the programmatic space, we’ve entered a time when advertisers and retailers are forced to reexamine their strategy, take a closer look at what programmatic means to their business, and prioritize the pieces of the puzzle they should be employing to reap the greatest benefits.

The value of a super premium domain name that people instinctively visit during the holidays will be revealed soon as a leading asset disposition firm looks to extract maximum value for Santa.com.

Build-A-Bear Workshop is embarking on an effort to make its iconic in-store experience more fun than ever for kids of all ages with the opening of a new format at America's largest shopping mall.

Part of a company-wide brand refresh, the reformatted store, located on the first level in the north wing, officially re-opened its doors this morning after a multi-month renovation. The ribbon-cutting ceremony featured special guests from Parents in Community Action, Inc., a private, nonprofit that operates Head Start and Early Head Start programs in Hennepin County, Minn.

“Now Trending” is an exclusive online series to chainstoreage.com, featuring trending topics that impact the retail real estate landscape.

Cost Plus World Market is launching a contest aimed at its core shopper market.

New market entries, a newly developed small format and ambitious omnichannel efforts have family footwear retailer Shoe Carnival on a trajectory to surpass $1 billion in annual sales.

Guitar Center has crowned the winner of its Cover Me promotion, which aims to jump-start the career of amateur musicians.

The retailer along with DJ Zedd have selected Tyler Acord, aka Scout, as the winner of Guitar Center's Cover Me contest.