Digital Marketing

Research Triangle, N.C. -- Christmas keeps getting earlier with each passing year, but the main challenge for online merchants stays the same.

Nearly 60% of online retailers plan to start their holiday promotions in September or sooner, and 34% of the retailers said fulfilling orders on time is their biggest challenge during the holidays, followed by adjusting to competitor activity (27%) and converting mobile traffic (19%).

Wayne, N.J. – The days of kids using pencils to write holiday wish lists in poor handwriting may be over.

Toys “R” Us is offering the #TRUHotToyList, an omnichannel listing of the holiday season’s hottest toys.

Shoppers who are out of pet food won't have to go very far for a refill, if PetSmart's new partnership with Google has any say about it.

The retailer announced it has teamed with Google Express to provide overnight service in Chicagoland and a five-state Midwest region (120-mile radius from Chicago) in Illinois, Indiana, Wisconsin, Michigan and Ohio serving 25 million people.

Multi-channel retailer HSN is parterning with a tennis legend and fashion icon for an innovative shopping event during New York Fashion Week.

HSN Inc. has announced that Williams will be live-streaming her fall Signature Statement Collection during a special HSN.com "Front Row" event during New York Fashion Week on Sept. 15. The retailer aims to transform the way designers bring their collection to market by allowing fans of Williams's fall collection to shop the runway online immediately after the show.

San Jose, Calif. – The nation’s largest online marketplace is celebrating its 20th anniversary, and it’s marking the occasion with a special shopping event — and a traveling Airstream trailer.

It’s a commonly held belief among retailers that their most valuable customer is the one that is a brand advocate, has the loyalty card, and makes purchases on a regular basis. But there is a problem with that assumption.

While the patterns of behavior from your most loyal customer can show you what is working, they can’t tell you anything about what isn’t working -- or how to fix it. In truth, a retailer’s most valuable customer is the one that comes into your store, browses, but then leaves before buying.

Hoffman Estates, Ill. – Sears Hometown & Outlet Stores Inc. posted declining profits and revenues in a generally difficult second quarter of fiscal 2015.

The retailer plans to close 40-50 underperforming stores by the end of the year, on top of 63 underperforming locations closed in the first half of 2015.

The new Star Wars film awoke a promotional force of epic proportions over the weekend, but now retailers are faced with daunting task of driving sales of merchandise tied to a movie that won’t hit theaters for more than three months.

More than 3,000 retail locations in the U.S. opened at midnight on Friday to unveil aisles of new merchandise tied to the upcoming “Star Wars: The Force Awakens” film, according to Disney Consumer Products and Interactive Media.