Digital Marketing

Menomonee Falls, Wis. – Kohl’s took what could be called a visionary approach to promoting and selling goods from its new Lauren Conrad designer collection online.

According to Advertising Age, Kohl’s livestreamed the debut of Conrad’s latest collection at New York Fashion Week on the Periscope social media site.

Markdowns and the costs of expansion hurt Lululemon profits in the second quarter, but the athleisure retailer did post an impressive jump in same store sales.

The introduction of Amazon Prime Day on July 15 created a new mid-summer e-commerce event that had a profound impact on back-to-school shopping.

With its same store sales ever on the decline, Kmart is making it even easier for shoppers to afford gifts this holiday season by introducing a new kind of layaway plan.

The retailer announced that No Money Down Layaway is returning for its second year, and for the first time ever, Kmart is introducing No Money Down Leasing. 

The National Retail Federation found that more than 40% of Americans begin shopping for the holidays prior to October and of those, 60% shop early in order to spread their budgets.

Chicago – The introduction of Amazon Prime Day on July 15 created a new mid-summer e-commerce event that had a profound impact on back-to-school shopping.

According to a new study from Market Track, Prime Day and the resulting widespread competitive response created a brand new shopping event only two weeks before the peak back-to-school shopping period.

Shoppers who are out of pet food won't have to go very far for a refill, if PetSmart's new partnership with Google has any say about it.

The retailer announced it has teamed with Google Express to provide overnight service in Chicagoland and a five-state Midwest region (120-mile radius from Chicago) in Illinois, Indiana, Wisconsin, Michigan and Ohio serving 25 million people.

Research Triangle, N.C. -- Christmas keeps getting earlier with each passing year, but the main challenge for online merchants stays the same.

Nearly 60% of online retailers plan to start their holiday promotions in September or sooner, and 34% of the retailers said fulfilling orders on time is their biggest challenge during the holidays, followed by adjusting to competitor activity (27%) and converting mobile traffic (19%).

Wayne, N.J. – The days of kids using pencils to write holiday wish lists in poor handwriting may be over.

Toys “R” Us is offering the #TRUHotToyList, an omnichannel listing of the holiday season’s hottest toys.