Office Depot using new location-based marketing app Shazam In-Store

AUSTIN, Texas - Office Depot is currently utilizing a new location-based mobile marketing app, Shazom In-Store, in all of its Office Depot and OfficeMax retail store locations throughout the country. The solution combines Shazam, one of the world’s most popular apps, with proprietary technology from Mood Media.

“Office Depot, Inc. believes in the power of technology, and mobile is an extension of our in-store and online shopping experience for customers,” said Emery Skolfield, senior director, digital marketing for Office Depot. “Shazam and Mood Media have provided a new and simple way for us to connect and interact with our customers inside the store.”

Shazam-In Store is integrated into the existing Shazam app and offers brands the opportunity to connect to Shazam’s more than 100 million monthly active users. The solution is the first to use Mood’s Presence signal, and connects to consumers’ devices via an inaudible digital watermark through retailers’ overhead music systems.

In order for it to connect, first, a customer must activate the Shazam app to identify a song or audio message. Then, the app will recognize the watermark and deliver the requested song information and the business’ targeted content directly to the customer’s mobile device.

“Proprietary apps for mobile devices are expensive to develop and are often underutilized by customers, but Shazam’s massive user base allows businesses to benefit from a high probability of connecting with customers through that platform,” said Ken Eissing, President of Mood Media, North America. “Shazam In-Store provides a one-of-a-kind, cost-effective solution that lowers the threshold for brands to execute on an interactive mobile marketing strategy.”