Digital Marketing

Amazon is using its winning of five Emmys on Sunday at the 67th Annual Emmy Awards to throw its competitors yet another fastball.

The company is reducing the price of its Amazon Prime loyalty program, which includes unlimited free two-day shipping, from $99 per year to $67 for one year. The catch is the deal will only run for 24 hours, between midnight Sept. 25 and ending midnight Sept. 26.

Social media plays an important role in the grocery shopping process. According to a new study from market research firm Packaged Facts, “Retail Food Marketing Trends in the U.S.: Technology, Mobile, and Social Media,” a majority of grocery store shoppers use social media to get recipes (59%).

Mobile customers of two discount Kroger grocery banners have a unique connection to Pope Francis’ U.S. visit.

DigitalFood, the free mobile app for Kroger's Food 4 Less and Foods Co. shoppers, is providing a free, mobile virtual reality viewing of Pope Francis' American trip and his canonization of Fr. Junipero Serra in Washington, D.C.

Marketing experts routinely advise retailers to send customers notifications, such as emails and texts, informing them of discounts or following up on purchases and site visits. But such notifications may be doing more harm than good.

Most consumers would prefer to buy products from nearby stores. Shoe Carnival Inc., an Evansville, Indiana-based specialty footwear retailer with 404 stores, is responding to that preference with a new local marketing initiative.

Shoe Carnival has implemented the SIM Partners Velocity local marketing automation platform, to scale local search marketing in an effort to drive incremental in-store traffic and sales, as well as improve the overall customer experience.

Global retail estate company Simon is looking to the Internet for its latest development. Simon is launching Simon SAID, a lifestyle-focused digital platform.

Simon SAID delivers editorial content on fashion, beauty, design, culture and food that links back to offerings available at Simon centers nationwide. The platform will utilize influencers, bloggers and retail partners to create original content featuring products sold at Simon retailers, from clothing and accessories to home decor and food.

A leading pizza chain is testing beacon technology – in stores in China.

Yum Brands subsidiary Pizza Hut is using devices from global beacon technology provider Sensoro at all 1,471 locations in mainland China through Sept. 23.

Pervasive online price comparisons, the growing popularity of Amazon.com and intense omnichannel activity can be expected this holiday season, according to new consumer research by Market Track.