Digital Marketing

Woody Allen famously said 80% of success is showing up, and that saying may well apply to mobile retailing. According to a new study from Google, “Micro-moments: Your Guide to Winning the Shift to Mobile,” 51% of smartphone users have discovered a new company or product when conducting research.

In addition, showing up in mobile search ad results can increase unaided brand awareness 46%. And one in three smartphone users have purchased from a company or brand other than the one they intended because of information provided in the moment they needed it.

The Running Specialty Group is uniting its various store banners under one of its newest brands: JackRabbit.

A new marketplace has launched with the goal of helping retailers and suppliers keep up with the blistering pace of innovation that is transforming their world.

Consumers are taking an increasingly varied path to purchase for tech accessories. According to the Second Annual Accessories at Retail study from the Consumer Electronic Association (CEA), almost two-thirds of U.S. consumers (62%) and more than three-quarters of millennials (77%) now go online via computer or mobile device to learn about tech accessories before making a purchase decision.

However, fewer U.S. consumers are making their final purchases online using a computer (30%) or mobile (7%).

Efficient Collaborative Retail Marketing (ECRM) is increasing its value to retailers and suppliers with the introduction of a new service called the ECRM Content Gateway.
 

Another digital-native retailer is going the mall route. And this one is aimed at shoppers who love to play with makeup.

NYX Professional Makeup on Oct. 2 will open its first-ever physical store, at the Westfield Santa Anita Mall, Arcadia, California. The Los Angeles-based brand, which was acquired by L'Oreal in June 2014, says it plans to roll out additional stores nationwide and globally in select urban centers throughout 2016.

Foot Locker’s newest promotion with NBA superstar James Harden serves as reminder to retail marketers that imagination is their only constraint when it comes to leveraging social media to connect with consumers.