Digital Marketing

Tech accessory shopping goes omnichannel
Consumers are taking an increasingly varied path to purchase for tech accessories. According to the Second Annual Accessories at Retail study from the Consumer Electronic Association (CEA), almost two-thirds of U.S. consumers (62%) and more than three-quarters of millennials (77%) now go online via computer or mobile device to learn about tech accessories before making a purchase decision.

However, fewer U.S. consumers are making their final purchases online using a computer (30%) or mobile (7%).
Connecting retailers, suppliers and content
Efficient Collaborative Retail Marketing (ECRM) is increasing its value to retailers and suppliers with the introduction of a new service called the ECRM Content Gateway.

Cult favorite beauty brand going from clicks to bricks

Another digital-native retailer is going the mall route. And this one is aimed at shoppers who love to play with makeup.

NYX Professional Makeup on Oct. 2 will open its first-ever physical store, at the Westfield Santa Anita Mall, Arcadia, California. The Los Angeles-based brand, which was acquired by L'Oreal in June 2014, says it plans to roll out additional stores nationwide and globally in select urban centers throughout 2016.
Foot Locker shoots for Twitter visibility
Foot Locker takes social media shot

Foot Locker’s newest promotion with NBA superstar James Harden serves as reminder to retail marketers that imagination is their only constraint when it comes to leveraging social media to connect with consumers.
Johnny Rockets targets millennials with new concept

Johnny Rockets is launching a fast-casual concept that the company hopes will appeal to time-starved millennials on the run.

Called Johnny’s Burger Factory, the 1,000-sq.-ft. eatery is located at the Walden Galleria mall, in Buffalo, New York, and will open on Sept. 26.
Want discounted Amazon Prime? Move fast

Amazon is using its winning of five Emmys on Sunday at the 67th Annual Emmy Awards to throw its competitors yet another fastball.

The company is reducing the price of its Amazon Prime loyalty program, which includes unlimited free two-day shipping, from $99 per year to $67 for one year. The catch is the deal will only run for 24 hours, between midnight Sept. 25 and ending midnight Sept. 26.
Study: Grocery shoppers create social recipe

Social media plays an important role in the grocery shopping process. According to a new study from market research firm Packaged Facts, “Retail Food Marketing Trends in the U.S.: Technology, Mobile, and Social Media,” a majority of grocery store shoppers use social media to get recipes (59%).
Kroger app enables virtual Pope visit

Mobile customers of two discount Kroger grocery banners have a unique connection to Pope Francis’ U.S. visit.

DigitalFood, the free mobile app for Kroger's Food 4 Less and Foods Co. shoppers, is providing a free, mobile virtual reality viewing of Pope Francis' American trip and his canonization of Fr. Junipero Serra in Washington, D.C.
Survey: Apple Pay shines in customer satisfaction

Apple Pay is significantly outdoing other contactless payment methods in at least one important area. According to the latest Contactless Payment Index results from eDigitalResearch, 51% of Apple Pay users are extremely satisfied, compared to 32% of contactless card users who said the same

Tech accessory shopping goes omnichannel

Connecting retailers, suppliers and content

Cult favorite beauty brand going from clicks to bricks

Foot Locker shoots for Twitter visibility

Foot Locker takes social media shot

Johnny Rockets targets millennials with new concept

Want discounted Amazon Prime? Move fast

Study: Grocery shoppers create social recipe

Kroger app enables virtual Pope visit

Survey: Apple Pay shines in customer satisfaction