Digital Marketing

New York – Lane Bryant is promoting equality for women who wear larger sizes with a new omnichannel campaign.

The specialty fashion retailer’s #PlusIsEqual campaign is using channels including social, TV, print and video to urge better treatment of women sizes 14-24 in the media and by retailers.

This year’s annual fall Apple event did not offer retailers anything quite as dramatic as last year’s introduction of Apple Pay and Apple Watch. However, there were still a few announcements with potential impact on the omnichannel landscape.

TV, or Not TV

Armonk, N.Y. – Although email has reached the point it is often considered a “legacy” technology, email marketing efforts still provide substantial ROI.

Lane Bryant is taking its campaign to make women of all shapes and sizes feel beautiful across channels this fall.

The retail chain catering to women sizes 14 to 28 is launching a new marketing campaign with the tagline "Plus is Equal." The creative for the campaign was shot by renowned fashion photographer Cass Bird and will run in Vogue, Glamour, Refinery29 and PopSugar, and will be featured on the E! Network and the 67th Emmy Awards.

Menomonee Falls, Wis. – Kohl’s took what could be called a visionary approach to promoting and selling goods from its new Lauren Conrad designer collection online.

According to Advertising Age, Kohl’s livestreamed the debut of Conrad’s latest collection at New York Fashion Week on the Periscope social media site.

Corte Madera, Calif. – Restoration Hardware Holdings Inc., which is set to launch two businesses in its third quarter, had generally rewarding second quarter of fiscal 2015.

Net income rose 9% to $29.93 million from $27.25 million the same period a year earlier, with costs and expenses not growing at the same rate as sales.

The introduction of Amazon Prime Day on July 15 created a new mid-summer e-commerce event that had a profound impact on back-to-school shopping.

With its same store sales ever on the decline, Kmart is making it even easier for shoppers to afford gifts this holiday season by introducing a new kind of layaway plan.

The retailer announced that No Money Down Layaway is returning for its second year, and for the first time ever, Kmart is introducing No Money Down Leasing. 

The National Retail Federation found that more than 40% of Americans begin shopping for the holidays prior to October and of those, 60% shop early in order to spread their budgets.