Digital Marketing

Amazon.com has joined the cadre of retailers weighing in on the hottest toys of the holiday season by curating a list of more than 1,000 toys for kids.

The retailer’s Hot Toy List includes products for kids of all ages and interests. In addition to highlighting Mom Picks and Kid Picks, Amazon’s holiday toy list also features new trend-focused categories: STEM, Movie Favorites, Retro, and Toys That Go.

A new survey from Colloquy is highlighting some of the differences between millennial consumers and other demographics when it comes to loyalty programs. Some 34% of millennials say the word “fun” is the one that best describes their participation, compared to 26% of the general population.

Online beauty and grooming retailer Birchbox is moving into product development as the company launches its own brand of beauty products.

Toys"R"Us is looking to make the holidays a lot merrier for the 15.5 million children living in poverty in the United States.

The retailer has launched its annual nationwide fundraising campaign to benefit the Marine Toys for Tots Foundation. Now through Dec. 6, customers can spread holiday joy to children living in poverty by donating new, unwrapped toys at any Toys"R"Us or Babies"R"Us store across the country and online.

With electronic devices in the hands of so many kids, YouTube is becoming a major force in driving their wish lists, according to a new report from Reuters. The wire service says that, as families prepare to spend an estimated $630.7 billion on gifts this holiday season, the smallest screens could have the biggest influence.

Instead of sending holiday cards, retailers with physical stores may want to send texts, instead.

According to the new seventh Annual Holiday Research Study from e-commerce technology platform MarketLive, 78% of shoppers are likely to visit a store as a result of a text promotion or alert via mobile device.

In addition, 56% of shoppers look for gift ideas on social sites like Pinterest, and 55% are now comfortable with sharing their preferences with retailers in exchange for convenience and personalized product recommendations

Top marketers at Neiman Marcus and Home depot were among a group of marketing executives recognized by the CMO Club this week.

The CMO Club, established to celebrate the marketing industry's brightest leaders and to provide a forum to share their successes with other CMOs, determined four winners in various categories.