Digital Marketing

Rite Aid wants to ring in the New Year with more sales and is counting on a generous new seasonal savings and rewards initiative.

The company has announced it is offering its wellness+ loyalty program members the opportunity to receive lifestyle and entertainment rewards for every $50 spent in stores on participating products now through Jan. 24.

Brawny paper towels are known for being tough, but now the brand is standing strong with wounded service members in need of help.

Georgia-Pacific, the maker of Brawny, announced it has raised $2 million for the Wounded Warrior Project (WWP) following its third year of partnering together. WWP is a national organization dedicated to honoring and empowering wounded service members transitioning back to civilian life through unique, direct programs and services.

Ezra Dabah is no stranger to children’s wear. As the former chairman and CEO of The Children’s Place, he helped create a billion-dollar retail powerhouse. Dabah left the company in 2007, but he returned to the kids fashion business with Ruum American Kid’s Wear, a fashion-forward upmarket concept that bowed in 2012 and operates 24 stores, primarily in malls.

Canton, Mass. - Dunkin' Donuts has launched a special New Year's Twitter sweepstakes. Beginning Dec. 29 and continuing through Wednesday, Dec. 31, followers of @DunkinDonuts will be asked a New Year's themed-question each day.   Consumers who tweet an answer using the special hashtag #DDNewYearSweeps will be entered to win one of three daily prizes of Dunkin' Donuts coffee for a year. In addition, each day 15 participants will be randomly selected to receive a $100 mobile gift prize.

New York - The day after Christmas (Dec. 26) posted the highest traffic for online shopping, with 125 points, since the 2014 holiday shopping season began. According to Verizon Retail Index data, year-over-year, traffic attributed to online shopping was on par (125) with the same day in 2013.  

Austin, Texas – Consumers who didn’t get what they wanted for the holidays are taking matters into their own hands. According to new research from digital deals site RetailMeNot, 81% of consumers plan to shop end-of-year sales.   Of these shoppers taking advantage of post-holiday savings, more than half (63%) plan to shop for themselves. Millennials are especially interested in after-Christmas sales, as 92% of respondents 18 to 34 years old said they plan to shop during this time.    

Amazon is poised to set new sales records in 2015 after using the allure of free shipping to expose 10 million people to the wide range of benefits that are part of its $99 Prime service.

The key benefit of Prime is unlimited free two day shipping on roughly 20,000 items so offering a trial version of Prime during the time sensitive holiday season could prove to be an excellent tactic to bolster the ranks of paid Prime membership and drive long term loyalty.

Sunnyvale, Calif. – Business accelerator Plug and Play Tech Center and Simon Properties are hosting an event, “Silicon Valley Retail CMO Summit 2015,” Feb. 4-6, 2015 at Plug and Play’s headquarters in Sunnyvale, California. The event is open to chief marketing officers and other digital marketing decision-makers in the retail industry, and features expert speakers, a networking dinner, and an afternoon of themed start-up presentations.  

New York – The weekend of Dec. 20-21, which included “Super Saturday” (the last Saturday before Christmas) saw the highest daily back-to-back Internet traffic from online consumer retail shopping activity since tracking began before the Thanksgiving weekend. According to the Verizon Retail Index, average daily traffic was 119 on Saturday and 122 on Sunday.  

Orem, Utah – Checking the Yellow Pages for various types of information is a time-honored tradition, but now consumers can use the mobile version to find products. App developer Avantar is releasing a feature in the Yellow Pages app that lets shoppers pinpoint locations of products.