Digital Marketing

Shoppers at Rite Aid stores in New York and Los Angeles will soon get a dose of 3-D along with their prescriptions as the retailer rolls out the first of its high-tech customer kiosks at 200 retail locations.

Gift cards and clothing top the lists of holiday shoppers this year, according to a new Harris Poll conducted for Macy's.

New York – Online fashion rental company Rent the Runway has partnered with innovation agency Redscout to help create the brand's new positioning, voice, logo and visual identity. Redscout helped Rent the Runway combine the two main focuses of the business, technology and fashion, into one synergistic and thoughtful vision across its online, mobile and brick-and-mortar platforms.  

Atlanta – Pizza chain Mellow Mushroom is partnering with beer brand Stella Artois to provide rewards to consumers who post photos on Twitter and Instagram, with a little help from their friends. By posting “usies” (“selfies” with a friend) using the hashtag #MellowStellaContest, Mellow Mushroom followers are entered in a contest featuring a getaway and other prizes.  

Austin, Texas - More than half (56%) of Christmas shoppers surveyed typically have gifts left to purchase by the time "Panic Saturday,” the last Saturday to shop for holiday gifts before Christmas (also referred to as "Super Saturday"), rolls around. According to a new consumer survey from digital offers site RetailMeNot, nearly one in 5 (18%) Christmas shoppers surveyed admit that they've actually waited until the Saturday before Christmas to begin shopping for presents.  

Porch.com CEO Matt Ehrlichman has been named the USA Today Entrepreneur of the Year for 2014.

Key criteria of the award included exhibiting significant growth this year and solving a consumer problem.

Ehrlichman won the honor after a team of USA Today editors sorted through 10 finalists.

By Hemal Nagarsheth and Ramesh Siromani     Consumers view the “right” payment method, (accessing points, discounts, and special offers,) as a critical part of the purchase process – good news for branded private label cards which allow retailers to cultivate loyalty, improve operating results, and gain sustainable competitive advantage.   

  New York - Online marketer Rent the Runway has signed a lease to open a store in Chicago. It will be the third freestanding store for the company, with one in New York City, and one in Washington, D.C. The company also operates a shop inside the Cosmopolitan Hotel and Casino in Las Vegas.   Rent the Runway  rents designer dresses for four days or eight days. Prices range from $30 to $450 for four-day rentals, depending on the dress. It also rents jewelry, handbags and other accessories. 

New York - Even in a digital age, young women still love shopping malls—especially during the holidays. According to a survey of female millennial shoppers from Teen Vogue, 65% of respondents will do the majority of their holiday shopping in stores, compared to 35% who will do most of it online. The top reasons why respondents said they would rather go to a mall than shop online during the holiday season was to see products (75%), hang out with their friends (44%), and bond with their mom (37%).  

Oklahoma City - Party Galaxy might be ready to start its holiday celebration a little early. The omnichannel specialty retailer recently saw a 1,520% increase in its social media-generated website traffic in just 30 days, driven by SocialCentiv, a patented Twitter marketing tool.