Digital Marketing

Shoppers who hit the aisles at Kmart this Halloween are in for more treats than tricks.

The company said that shoppers in costume on Oct. 31 will receive a coupon for a purchase over $30. Additionally, the first 100 children ages 12 and under who show up to trick or treat will receive a fun-size candy bar.

Retailers operating across multiple channels need to ensure customer experience does not vary by touchpoint.

According to a new survey of 1,000 consumers by customer experience management technology provider Sitecore and King Brown Partners, 80% of respondents agreed that offering consistent shopping experiences strongly impacts a retailer’s brand perception. Ninety percent of consumers would switch brands if the brand promises one thing and delivers another.

For anyone who thought Amazon’s July “Prime Day” event was the biggest shopping day of the year, check out Alibaba’s upcoming “Global Shopping Festi

Yorkdale Shopping Centre in Toronto is hoping to engage holiday shoppers with a series of pop-up shops and a online/texting messaging concierge service.

Yorkdale's holiday pop up shops include:

Aside from some massively complex challenges, retailer and consumer packaged goods marketers have never had it so good, according to Bob Fair, president of marketing applications

Most U.S. shoppers dislike Black Friday, but a third of them say they're planning to spend more than $500 that weekend anyway, according to a new survey.

Please click here to preview the report.

As the holiday season creeps up and Black Friday is just around the corner, successful companies are finalizing plans to maximize their seasonal revenues. A holiday retail sales forecast from eMarketer estimates a year-over-year increase of 5.7%, hitting an all-time high of $886 billion. To help retailers capture a larger slice of the expanding holiday pie, digital marketing services company eClerx Digital has identified three top strategies focused on optimization.