Digital Marketing

Indianapolis - The Finish Line Inc. is running an omnichannel promotion linked to the upcoming pro basketball all-star weekend in New York City. Finish Line collaborated with Under Armour, pro basketball star Stephen Curry and several key influencers within the basketball marketplace to host a contest surrounding the new Curry 1 product launch on Feb. 13.

Carrollton, Texas - In a move designed to offer its guests a more enhanced, robust and personalized experience both inside and outside of the restaurant, TGI Fridays has selected two new agencies – Made Movement (Made) and Meredith Xcelerated Marketing (MXM) – to manage all future digital marketing, e-mail and technology campaigns.

New York -- Home shopping giant HSN is number one in online customer experience, according to the E-tailing Group's 2014l Customer Experience Index. Overall results for the 8th year of the study came in at 72.06, rising above the mark of 71.06 in 2013’s analysis. On the 2014 index, eleven merchants hit the 80+ pinnacle, with HSN have the top score at 88, followed by Office Depot (84.75) and Dick’s Sporting Goods (83).

New York -- Traditional preprint circulars continue to dominate many retailers’ promotional offerings but digital coupon momentum is accelerating, according to strong 2014 results by Coupons.com.

Total revenue in the company’s fourth quarter ended Dec. 31, 2014 increased 14% to $60 million and full year revenue increased 32% to $221.8 million. Total digital coupon transactions in 2014 increased 23% to 1.6 billion.

By Deepak Advani, IBM Commerce

The 2014 NFL season is over and teams have shifted focus from the Super Bowl to what’s next. This assessment requires a detailed examination of their rosters, where money was spent and what investments produced the desired outcome. It’s this same exercise that advertisers must do right now, especially those that dropped $4.5 million for a 30-second spot during the big game.

Amazon.com has long considered itself a pioneer of social shopping. But now the retailer has introduced a game-changing new service that allows customers to do their own social media marketing.

The new service, called Amazon Giveaway, is a self-service tool designed for Amazon customers who want to use giveaways to grow their social media followings and reward their customers and audience. Features include the ability to require contestants to follow the contest organizer on Twitter to be eligible for a chance to win a prize.

Neiman Marcus is entering the social shopping fray by launching its first ever user-generated content contest on Instagram.

The retailer has said previously it understands the influence user-generated content can have on purchase decisions. That’s why they integrate it into key points in the user journey. Neiman Marcus says it is aiming to create powerful, socialized shopping experiences, online and in-store. 

Traditional preprint circulars continue to dominate many retailers’ promotional offerings but digital coupon momentum is accelerating judging from strong 2014 results at Coupons.com.

Total revenue in the company’s fourth quarter ended Dec. 31, 2014 increased 14% to $60 million and full year revenue increased 32% to $221.8 million. Total digital coupon transactions in 2014 increased 23% to 1.6 billion.

Chain Store Age’s exclusive media partnership with Silicon Valley accelerator Plug and Play Tech Center offers many benefits. Among them is the chance to escape to the warmth and sunshine of northern California from one of the snowiest winters in the history of New England.

Petco is leveraging the power of its multichannel capabilities to educate its shoppers about pet nutrition.

The retailer is launching an initiative focused on the importance of proper nutrition for pets.