Digital Marketing

Shoppers all across the country who long for a taste of salsa from San Antonio or tortilla chips from Dallas will love the latest news from Texas-based grocery chain H-E-B.

While all the major retailers will be offering deals and discounts on Black Friday weekend, Dick's Sporting Goods plans to woo shoppers with an exciting social media promotion.

Image-based e-commerce is becoming more popular on the consumer side, and now Shopify is making the retailer side more visually based.

The new Sello mobile app from e-commerce platform Shopify allows retailers to create a free online store by taking and posting photos of the products they want to sell, and then adding price and a brief description. No coding is involved.
Retailers can also use Sello to promote and sell products via platforms such as social media, email and SMS text. The only charges are fees from payment processors.

What if you could target parents based on their specific stage of parenthood, such as expectant or parents of a newborn? According to The Drum, eBay Advertising is rolling out a new tool that will let retailers using its service do just that. [The Drum]

While all the major retailers will be offering deals and discounts on Black Friday weekend, Dick's Sporting Goods plans to woo shoppers with an exciting social media promotion.

Walmart’s Thanksgiving weekend promotional strategy is taking a more digital, less promotional turn that may hurt sales but should lessen the scenes of customer chaos and conflict that find their way onto YouTube.

Sears is going the private, members-only route this Black Friday in an effort to drive traffic to its stores.

For the first time ever, Sears will open all of its stores to select Shop Your Way members for a private night of shopping for many of its Thanksgiving/Black Friday doorbusters four days early. Sears will hold its "Members Private Night" in all stores on Nov. 22 from 6-9 p.m. While access to the event is by email or text invitation only, members can text the word "EXCLUSIVE" to 73277 to receive an invitation, while supplies last.

Visual social media network Instagram is taking a new step toward becoming a platform for commerce.

Instagram has launched a new program called Instagram Partners that is designed to help companies advertise on the social network. Each certified partner must have expertise in at least one of three defined areas: ad tech (buying and selling ads at scale), community management (managing comments and gaining consumer insights), and content marketing (sourcing and delivering content at scale).