Digital Marketing

Retailers can use apps for more than just driving sales, as demonstrated by Office Depot Inc.’s latest mobile move.

The Office Depot and OfficeMax parent company is re-releasing its Elf Yourself mobile app. The app, which Office Depot has offered every holiday season since 2012 and launched as an online platform in 2006, is a prime example of how retailers are using apps to build positive consumer sentiment and brand awareness.

Retailers can use apps for more than just driving sales, as demonstrated by Office Depot Inc.’s latest mobile move.

The Office Depot and OfficeMax parent company is re-releasing its Elf Yourself mobile app. The app, which Office Depot has offered every holiday season since 2012 and launched as an online platform in 2006, is a prime example of how retailers are using apps to build positive consumer sentiment and brand awareness.

Two new offerings from Pinterest make the visually-oriented social media platform even more accessible for e-commerce.

Marketers know that image is crucial to digital sales, but that doesn’t mean they are making a big effort.

According to a new infographic based on a survey of 200 marketers from visual marketing platform provider Curalate, 86% of marketers agree that “type of channel” is important when selecting images to use in marketing initiatives. Yet, 78% still share the same images across all or most channels

The Finish Line Inc. is continuing its efforts to become an omnichannel lifestyle experience with a new social media campaign.

For the second year in a row, Finish Line customers will be able to demonstrate their basketball skills via social media platforms by using the hashtag #theFundamentals on Twitter and Instagram, or submitting them via Snapchat. The digital entries will be judged by a group of NBA athletes.

Amazon.com is not waiting until Black Friday or even Thanksgiving Week to launch its deepest holiday discounts.

The e-commerce giant announced Monday that its Black Friday Deals store is now officially open. In addition, this year Prime members can access more than 30,000 Lightning Deals 30 minutes early, giving Prime members special, early access to deals.

eBay is targeting consumers across digital and physical channels this holiday season with a new online holiday hub and even in-person selling stations.

Through Jan. 1, 2016, eBay is running a multifaceted holiday campaign called “Wish Bigger.” A central feature is a holiday-specific shopping site, eBay.com/holidays, which will offer features such as a soon-to-launch holiday heat map that will track what eBay customers are wishing and shopping for coast-to-coast on a weekly basis.

Sports Authority wants to help customers stay healthy, wherever they are.

The full-line sporting goods retailer has launched its new BodyFit Personal Training app. This free app gives customers exclusive access to more than 100 fitness training videos and provides guidance on how to use Sports Authority’s proprietary BodyFit sports and exercise equipment.

Although social commerce is still relatively new, it appears to be quickly gaining acceptance with consumers.

According to a new survey of more than 1,500 U.S. consumers from Citi Retail Services, social commerce, or the concept of using social media to drive sales, is evolving and growing at a faster pace than all other online channels. And shoppers are buying in.