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Twitter shutting down business app
Retailers may need a new way to track their Twitter activity. As of Feb. 3, the social media platform will shut down Twitter Dashboard, a service that enables businesses to track tweets about their brands, monitor keywords, schedule posts, and access analytics, among other functionality, according to TechCrunch.
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Teen apparel retailer reopens 500-plus stores
Aeropostale, the teen apparel retailer that most of the industry had written off as dead, has risen like a Phoenix. Starting this week, the company is reopening more than 500 doors across the United States. In February, Aéropostale will kick off its spring 2017 marketing campaign, which is designed to showcase the brand’s trans-formation under its new owners. The campaign will be in the stores as well as online and through social media.
