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Digital Marketing

  • That's a lot of coffee: Starbucks sales set to break $20 billion in 2016; more expansion on tap

    Buoyed by the launch of new menu offerings and increases in store traffic, Starbucks Corp. brewed up another strong quarter, with revenue and profits meeting Wall Street expectations. The coffee giant also continues to set a torrid pace for store expansion.

    Starbucks intends to open 1,800 new stores globally during fiscal 2016, with licensing driving a large portion of the growth. This includes 700 stores in the Americas (half licensed), 900 in China/Asia-Pacific (two-thirds licensed), and 200 primarily licensed stores in Europe/Middle East/Africa (EMEA).

  • Target aims for a seamless holiday season

    Target has an aggressive new plan to lure shoppers this holiday season that includes free shipping on all orders and a new international website.

    The plan is part of Target CEO Brian Cornell’s efforts to restructure the company and revamp its digital and in-store offerings. Free shipping starts Nov. 1 and ends Dec. 25.

  • Now Trending: 2015 Holiday Season Retail Storecast

    “Now Trending” is an exclusive online series to chainstoreage.com, featuring trending topics that impact the retail real estate landscape.

  • Walmart COO says ‘trust me’ this holiday season

    Easier shopping every day is the value proposition Walmart touting this holiday season as it contends shoppers are tired of pricing games played by other retailers.

    As it does every holiday season, Walmart claims it will have low prices on a broad assortment and the hottest holiday items, but it is also touting an improve store experience and a strengthened omnichannel approach.

  • Fifth straight quarter of comp growth for Build-A-Bear Workshop

    Build-A-Bear Workshop logged an increase in same-store sales in the third quarter even as the company enters what is historically its most profitable season.

    Same-store sales at the specialty retailer increased 2.1% in the third quarter ended Oct. 3. This was the fifth consecutive quarter it grew same-store sales.

  • Adobe: Holiday shoppers are on the move

    Mobile will drive more than half of Thanksgiving Day online shopping visits (51%) for the first time in 2015.

    That is just one mobile-friendly statistic from the new Adobe 2015 Digital Index Online Shopping Predictions. The Index also forecasts mobile will account for close to a third (29%) of all holiday sales, a 12% increase from 2014. iOS will drive 22% of sales, Android just 7%.

  • Social shopping arena gets more crowded

    Twitter, Facebook, Instagram, Pinterest and YouTube have some new competition as social commerce tools.

    Visual commerce provider Curalate is releasing Curalate Reveal, a new solution enabling consumers to discover and shop products by clicking on images in blogs. Thus retailers can create shopping experiences on their own blogs or blogs of key influencers.

  • Belk gets social with customers for holidays

    Regional department store retailer Belk Inc. is using social media to make the holidays a little more fun and rewarding for its shoppers.

  • More consumers plan to boycott Black Friday

    More consumers plan to shop on Cyber Monday than on Black Friday, according to a recent Morpace Omnibus report.

    Holiday intentions for U.S. consumers were revealed when the Omnibus data showed that out of 1,001 individuals surveyed, more than 57% plan to shop on Cyber Monday this year, compared to only 35% planning to shop on Black Friday. And of those planning to shop on Black Friday, only 23% will be strictly going to retail locations while another 55% will be shopping both in-store and online.

  • Another social platform becomes a shopping channel

    Twitter, Facebook, Instagram, Pinterest and YouTube have some new competition as social commerce tools.

    Visual commerce provider Curalate is releasing Curalate Reveal, a new solution enabling consumers to discover and shop products by clicking on images in blogs. Thus retailers can create shopping experiences on their own blogs or blogs of key influencers.

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