Digital Marketing

Holiday online sales surpassed predictions, generating $1 billion daily for the majority of a two-month period.  

As digital disruptors continue to alter retail operations, brands are working to harness these emerging innovations to drive engagement among shoppers and employees. Look for the National Retail Federation’s upcoming 106th annual convention to educate attendees on these and other critical business strategies.

As we head into 2017, retail chief marketing officers are under the gun more than ever before to produce measurable results. Jobs are on the line, as CEOs demand evidence that increased marketing technology investments are paying off. And that spending won’t slow down soon: Gartner recently doubled down on its prediction that CMOs will outspend their CIO counterparts on technology in this coming year.   

The Tile Shop is expanding, in new markets and existing ones.   The specialty retailer opened its first location in Washington, D.C., a 10,400-sq.-ft. store in the historic neighborhood of Tenleytown.    The Tile Shop also opened its twelfth location in the Chicago metro area, in Schererville, Indiana.   

While results were conservative, holiday digital sales surpassed 2015 figures.  

Convenience store operator QuickChek has stepped up its mobile efforts with a geo-marketing program that keeps the brand engaged with on-the-go mobile shoppers.    While QuickCheck’s customers were increasingly becoming mobile-influenced, the 140-plus store chain lacked a dedicated digital marketing team — making it impossible to connect with its shoppers.   

While most retailers have already bid adieu to the 2016 holiday shopping season, Amazon has one more trick up its sleeve.  

While most retailers reduced traditional advertising spend in favor of digital sources this holiday season, Amazon made an unprecedented move to television.   This was according to the “MediaRadar Trend Report” that examined holiday advertising spend among Amazon, Walmart, Target, Macy’s, Sears, Kohl’s, Nordstrom, and J.C. Penney, between October and November 2016.    When comparing holiday ad spend by retailer, here is how the companies fared: