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Digital Marketing

  • Report: Last-minute shopping boosts holiday spending

    Holiday procrastinators may have saved retailers this year.       A jump in consumer spending in the final home stretch helped to offset a slow start to the U.S. holiday shopping season, and is likely to help many retailers beat sales forecasts, Reuters reported.    

  • Plenty of people shopped on Christmas Day

    Nothing like doing a little shopping as presents are being unwrapped.   E-commerce traffic volume on Christmas Day shattered all previous records according to Verizon Enterprise Solutions’ Holiday Retail Index report.   The report finds that traffic continued to build into the Christmas weekend, and reached feverish pitch on Christmas Day which also coincided this year with the first full day of Hanukkah.   

  • Generation Z leads the omnichannel parade

    When it comes to combining in-store visits and online product research or purchase, Generation Z (ages 18 to 26) leads all other shopper age groups in the U.S., lending some spark an otherwise flat “omnishopping” environment.  

  • Instagram hits 600 million members

    Instagram’s rapid growth should be music to retailer’s ears.   The Facebook-owned photo and video sharing app has hit 600 million monthly active users, a 100 million user jump in the last six months, according to Recode.   

  • Ikea: No more store sleepovers

    Ikea stores are so inviting that some teens want to spend the night.   Ten of the Swedish home furnishing giant’s stores across the world have been the location of illegal sleepovers, BBC News reported.   

  • comScore: Online desktop sales climb one week before Christmas

    With only days to go in the 2016 holiday shopping season, online desktop spending continues to rise.   For the holiday season-to-date, $55.2 billion has been spent online, marking a 13% increase versus the corresponding days last year. The most recent week, Dec. 12-18, posted a strong 15% growth in online sales, marking $7.6 billion in desktop spending during the last full week before Christmas.  

  • LinkedIn expert to lead workshop at SPECS 2017

    For more than half a century, Chain Store Age’s annual SPECS conference has delivered one of the retail industry’s most important and impactful events.        The 2017 event, to be held March 12-14 at the Gaylord Palms, Kissimmee, Florida, will cover a wide range of emerging and evolving issues, focusing on must-see innovations and essential information about trends, topics and technologies that will be impacting the industry for many years to come.   

  • Moving Beyond Millennials

    For the past five years, retailers and millennials have been in a very one-sided relationship.    Big budgets were spent to capture and engage with this highly sought-after group of consumers through intelligent advertising, a carefully curated social media presence, and viral marketing campaigns. And in true millennial fashion, the response was indifferent.    But retailers, it’s no longer all about millennials.   
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