Digital Marketing

Image-based e-commerce is becoming more popular on the consumer side, and now Shopify is making the retailer side more visually based.

The new Sello mobile app from e-commerce platform Shopify allows retailers to create a free online store by taking and posting photos of the products they want to sell, and then adding price and a brief description. No coding is involved.
Retailers can also use Sello to promote and sell products via platforms such as social media, email and SMS text. The only charges are fees from payment processors.

Walmart’s Thanksgiving weekend promotional strategy is taking a more digital, less promotional turn that may hurt sales but should lessen the scenes of customer chaos and conflict that find their way onto YouTube.

While all the major retailers will be offering deals and discounts on Black Friday weekend, Dick's Sporting Goods plans to woo shoppers with an exciting social media promotion.

Personalized shopping app ShopAdvisor and Elle magazine are turning readers into brick-and-mortar shoppers.

Elle and ShopAdvisor have released results of the August 2015 “Shop Now With Elle” proximity mobile marketing program. The program connected consumers to retailers and provided them with exclusive content and offers using location-based mobile technology, including beacons and geo-fences.

Visual social media network Instagram is taking a new step toward becoming a platform for commerce.

Instagram has launched a new program called Instagram Partners that is designed to help companies advertise on the social network. Each certified partner must have expertise in at least one of three defined areas: ad tech (buying and selling ads at scale), community management (managing comments and gaining consumer insights), and content marketing (sourcing and delivering content at scale).

Taubman Centers is expanding its use of a mobile app that lets retail tenants connect with shoppers once they sign into a center’s WiFi network and offer them store-specific deals.

Home furnishings retailer Wayfair increased revenue and narrowed its loss in the third quarter thanks to what the company's CEO called "customer growth accelerating at a phenomenal pace."

Specialty fashion retailer Vanity is trying to make visiting its stores as rewarding an experience as possible.

With a little over two weeks until Black Friday weekend, Best Buy, HHgregg and other retailers are hoping many U.S. consumers have made shopping after Thanksgiving dinner a holiday tradition.

The consumer electronics retailers joined a growing list of retailers that released their Thanksgiving 
plans this week. Both Best Buy and HHgregg have decided to keep their same holiday sales plans from last year.

It would take a pretty big event to cause Nordstrom, Saks Fifth Avenue, Bergdorf Goodman, Saks Off 5th, and Neiman Marcus to all align their online discount offers.

Singles Day, coming up on Nov. 11, is just that size of an event. Once an informal celebration of the Chinese singles dating scene, Chinese e-commerce giant Alibaba formally turned Singles Day into a shopping holiday in 2009. The occasion generated gross merchandise volume of more than $9.3 billion on the Alibaba Alipay mobile and digital payment platform alone in 2014.