Digital Marketing

For many years, Black Friday sales promotions have defined the retail environment during the long Thanksgiving weekend. Despite evidence that Black Friday has lost some of its luster, it remains a very large shopping event and is actively contested by major retailers.

Indeed, according to the NRF, close to 102 million consumers shopped in brick-and-mortar stores over the Black Friday holiday weekend.

H-E-B is blazing another new trail in the online grocery market with a special holiday promotion.

The Texas-based grocery chain is hosting 12 Days of Deals, online only, Dec. 5 through Dec. 16. Each day, HEB says, it will feature a doorbuster deal with something for everyone, from TVs and toys, to crockpots and coolers.

An entertainer, actor and television personality — who also happens to be the ex-husband of recording star Mariah Carey — has been tapped as the creative head of the reborn RadioShack.

The chain announced it has hired Nick Cannon as its chief creative officer. And he won’t just be a figurehead or celebrity pitchman, according to the company.

U.S. retailers looking for a new source of revenue may be in luck.

The number of China-based consumers shopping U.S. brands online during the holiday season has increased seven times from 2014, which is a record level according to Ant Financial Services Group’s Alipay. Alipay also found that total sales from China-based consumers purchasing U.S. products with its Alipay ePass cross-border e-commerce solution increased 15 times from the prior year.

Dan Berthiaume, senior editor of Chain Store Age, recently participated in a one-hour panel discussion, “Game-Changers 2016 Predictions – Part 1,” sponsored by SAP as part of its “Coffee Break with Game-Changers” Internet radio series.

Walmart has kicked off one of its most omnichannel marketing campaigns ever with its Holiday Sing to Salute Military Families.

The nationwide campaign encourages the public to sing a portion of a classic holiday song while capturing it on video, and then post the video on social media channels to show support for members of the military and their families.

The CEO of Lands End says the challenging retail environment and unseasonably warm weather did not help the company's turnaround plan in the third quarter. 

The online apparel retailer said that for the period ended Oct. 31, net revenue was $334.4 million, compared to $373.1 million in the third quarter last year. Net income was $10.7 million, compared to $18 million in the third quarter last year. 

One retailer was clearly in a league of its own when it came to social media dominance of Cyber Monday.

7-Eleven is teaming up with a San Francisco start-up to launch an on-demand delivery service at select colleges.

The convenience store giant has partnered with Tapingo, a mobile commerce application for college campuses, to launch on-demand delivery of 7-Eleven products in the college market.

Cyber Monday 2015 will be a day for the retail record books, at least until next holiday season.