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Digital Marketing

  • New partnership expands e-retailer’s dress rental assortment

    Vow To Be Chic is giving shoppers access to a new line of designer bridesmaids' dresses.   The two-year-old start-up, which allows women to shop for bridesmaids’ gowns via their desktop, laptop or smartphone, will add six of the best-selling gowns from Amsale's Nouvelle Amsale line. The partnership marks the designer’s debut in the gown rental segment.   

  • Report: Amazon site goes bilingual

    Amazon’s newest endeavor hopes to attract more Spanish-speaking shoppers.   The online retailer offering its website in Spanish, its first new language introduction since the site launched 20 years ago, according to CNet.   

  • Zulily gives fashion advice via Messenger

    also struggle to find the right styles post-pregnancy.   Zulily hopes to ease these “fourth trimester” blues with a new digital engagement tool. Called “The Fourth Trimester Closet Concierge,” the limited-edition solution helps new moms navigate their wardrobes during pregnancy and after they’ve welcomed their new baby.  

  • Report: Messaging app revisits pop-up strategy

    Less than a month after closing its New York City pop-up store, Snap is back in the brick-and-mortar game.   Snap, the social media company formerly known as Snapchat, opened a temporary store on the boardwalk in Venice, California, near its Los Angeles headquarters, according to TechCrunch.   

  • Ulta Beauty to continue aggressive store expansion

    Ulta Beauty on Thursday reported a stellar fourth quarter that shows why many consider it one of the hottest retailers in the United States.      The beauty products retailer also said it would open approximately 100 net new stores in 2017, and remodel 13 locations.           Ulta Beauty’s net income for the quarter, ended Jan. 30, surged 30% to a better-than-expected $140.2 million, from $107.8 million in the year-ago period.  

  • Apparel retailer expanding outlet store concept after terrible Q4

    Express Inc.’s profit plunged 59% in its fourth quarter amid increased discounting and weak mall traffic.    In reporting its fourth quarter results, the apparel retailer said it plans to improve its merchandise mix through a more curated selection.   Express’ profit decreased 59% to $22.8 million in the quarter ended Jan. 28, in line with expectations, as earnings per share fell to $0.29, from $0.67 in the year-ago period.   .

  • Sunrise Brands re-launches celeb clothing line

    Thanks to a new partnership, shoppers once again can purchase Eva Longoria-designed apparel.  

  • Craft supply retailer’s online classes will soon be in session

    The Michaels Companies is making a move to further inspire its hobbyists online.    A new partnership with online destination Craftsy is giving Michaels’ shoppers access to on-demand classes. Specifically, Michaels will leverage Craftsy's growing video library of more than 1,300 on-demand lessons from expert instructors sharing their crafting experiences.  
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