Digital Marketing

The details of how millennials shop may differ from their elders, but the ultimate goal is the same.

InnerWorkings on Tuesday entered an exclusive partnership to enhance the marketing supply chain of Weis Markets. 

For the second time this year, Target’s e-commerce site crashed due to exceptionally high levels of activity related to a major sales promotion.

The Target site went down the morning of Cyber Monday, Nov. 30. According to reports, the crash was actually a controlled restriction of the site by Target in response to extremely heavy volumes of visitors looking for holiday bargains.

Digital media company Mashable and Visa are doing a little mashing of their own to launch a new online retail entity.

The number of retail chief marketing officers (CMOs) using mobile in their holiday marketing keeps growing.

According to the new BDO Retail Compass Survey of CMOs, 65% of 100 retail CMOs surveyed will tap into mobile, up from 49% in 2014 and the third straight year of growth. And of those using mobile, 34% will focus most heavily on delivering mobile coupons. Respondents plan to focus 12% of their marketing efforts on mobile technology.

In a field rich with potential customer data, retail marketers are feeling more data-wealthy than ever as data big and small seem to rule the world. Meanwhile, though, the promise of all this data has lured more than one retailer into a frustrating marketing technology maze that didn’t pay off as planned, sending them in too many directions for too long to cost-efficiently find the customer magic they were promised.

Pier 1 Imports is celebrating the holidays with two unusual pop-up experiences.

The home décor retailer is creating a life-sized, pop-up book installation, open to the public from December 2 – 6, in downtown Manhattan.

It also is sending a limited edition, holiday pop-up catalog, created in collaboration with award-winning paper engineer Bruce Foster, to select customers. To see a video of the pop-up catalog, click here.

Huge numbers of shoppers feasted on deals over Thanksgiving weekend, but how and when Americans did so has forever changed, as online activity exceeded store visits.

Digital media company Mashable and Visa are doing a little mashing of their own to launch a new online retail entity.

The two companies have launched the Mashable Shop, an e-commerce storefront accessible via the Mashable media site. Mashable Shop offers both original apparel and accessories, as well curated technology products and select merchandise from Williams-Sonoma. The Visa Checkout online payment service will be the exclusive form of payment.

Just in time for Black Friday, Structube, a leading Canadian retailer of modern furniture, has launched its e-commerce site in the United States.

In addition to its online platform, Structube, which operates 47 stores in Canada, plans to open stores across the United States, starting in 2016.

Structube specializes in contemporary style furniture, and offers “high style/low priced” pre-assembled and easy-to-assemble products. The company says it caters to young professionals, condo dwellers and small businesses.