Digital Marketing

Aldi is ready to introduce its brand to price-sensitive Chinese shoppers.   The German discount supermarket chain plans to start selling online in China this month, a move that will expose Chinese consumers to a selection of German wine, snacks and breakfast products, Reuters reported.    

There’s a new sneaker on the scene that promises to make a slam dunk — albeit not on the basketball court.    Called “Pie Tops,” Pizza Hut’s new white-and-red trimmed kicks are more than a functional sneaker. Featuring geolocation technology that links to an app (separate from the chain’s mobile app), users can order a large two-topping pizza just by pressing a button embedded in the shoe’s tongue, according to Pizza Hut’s new 30-second commercial featuring retired NBA player, Grant Hill.

While many retailers struggle to find the best mobile marketing formula, Urban Outfitters is bucking the trend — big time.   Through a partnership with Appboy and PlaceIQ, the specialty retailer is using consumer behavior, location data and insights to more smartly deliver consumer messages within its brand-owned app. Armed with this data, Urban Outfitters has boosted customer conversions by 75% and increased related revenue by 146%, the chain said.  

Target Corp. has a lot on its plate for the next three years.   Among other initiatives the retailer will open 30 small format stores in 2017, doubling its presence in urban markets and on college campuses. By 2019, Target will operate more than 130 smaller stores.  

American Eagle Outfitters topped earnings expectations amid a strong performance by its Aerie division, but issued a cautious note for fiscal 2017.   For the quarter ended Jan 28, the retailer reported better-than-expected earnings of $54.6 million, or 30 cents per share, down from $81.7 million, or 42 cents per share, a year earlier. Excluding one-time items, the chain has earnings of 39 cents per share, beating consensus analysts estimates by a penny.  

A record 68% of the U.S. population will make at least one purchase via a digital channel in 2017.    That’s according to eMarketer’s 2017 Retail Outlook, which projects another strong year for digital growth. The report forecasts that e-commerce sales will increase 16.0% in 2017 to $462.17 billion, while total retail sales will grow 3.5% to $5.01 trillion.  

Steve Carlin, VP and general manager of SoftBank Robotics, spoke with Chain Store Age about how robots are helping to reinvent the in-store shopping experience.

What trends are advancing interest in robot technology at the store level?

A few trends have helped set the stage for in-store robotics.