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Digital Marketing

  • Toy Kingdom, South Korea

    Toy Kingdom, a specialty toy store concept from Shinsegae, the largest retailer in South Korea, boasts a store environment that is larger than life and highly experiential.  

  • Arts and crafts retailer uses Wi-Fi to target in-store shoppers

    Jo-Ann Fabric and Craft Stores thinks it has found a way to make each mobile shopper’s store visit unique.   The crafting retailer is targeting mobile shoppers that “opt-in” to use its new in-store Wi-Fi network with unique coupons, according to Ad Age.    

  • The Science Behind Successful Online Gifting & What To Avoid To Protect Your Brand

    People love to give gifts.   

  • Report: Walmart to acquire another online retailer

    A fashion blog is reporting that Walmart will acquire an online fashion brand known for its eclectic and quirky styles.   Walmart’s Jet.com division will acquire Modcloth, reported CNBC, which cited the Jezebel fashion blog. The report comes on the heels of Walmart’s acquisition in February of online outdoor apparel brand Moosejaw.    

  • Beauty retailer expands augmented reality experience

    A new app enhancement is helping Sephora shoppers complete their look.   By adding new augmented reality-based features to the Sephora Virtual Artist app, the chain enables shoppers users to virtually try on thousands of shades of single and palette eyeshadows directly through their mobile device. This service augments the app’s existing functionality that allows users to try on an assortment of lip colors and false eye lash styles.  

  • New partnership expands e-retailer’s dress rental assortment

    Vow To Be Chic is giving shoppers access to a new line of designer bridesmaids' dresses.   The two-year-old start-up, which allows women to shop for bridesmaids’ gowns via their desktop, laptop or smartphone, will add six of the best-selling gowns from Amsale's Nouvelle Amsale line. The partnership marks the designer’s debut in the gown rental segment.   

  • Report: Amazon site goes bilingual

    Amazon’s newest endeavor hopes to attract more Spanish-speaking shoppers.   The online retailer offering its website in Spanish, its first new language introduction since the site launched 20 years ago, according to CNet.   

  • Zulily gives fashion advice via Messenger

    also struggle to find the right styles post-pregnancy.   Zulily hopes to ease these “fourth trimester” blues with a new digital engagement tool. Called “The Fourth Trimester Closet Concierge,” the limited-edition solution helps new moms navigate their wardrobes during pregnancy and after they’ve welcomed their new baby.  
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