Report: Aldi launches online in China

Aldi is ready to introduce its brand to price-sensitive Chinese shoppers.



The German discount supermarket chain plans to start selling online in China this month, a move that will expose Chinese consumers to a selection of German wine, snacks and breakfast products, Reuters reported.



Aldi will sell its own brand products via online platform Tmall Global, operated by Alibaba, and will use its Australian suppliers to serve the Chinese market, according to the report.



A soft launch, which will sell merchandise to a limited audience, is set for March 20, followed by a full launch event in Shanghai on April 25, Reuters reported.



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